Freelance Job: Meta Marketing Strategy, optimization and Creative setup

We seek an experienced meta marketing strategist to develop and implement an optimized Facebook marketing plan for our growing ecommerce business. Your expertise in audience targeting, ad creatives, and campaign management across Facebook platforms can help take our digital efforts to new heights. The ideal candidate will conduct an audit of our current Facebook presence and analytics to identify strengths and weaknesses in our existing strategies. Armed with these insights, you will craft a comprehensive meta marketing strategy leveraging best practices in audience profiling, dynamic ad content, and cross-promotional campaigns. Key goals include expanding our target demographic reach, improving conversion rates, and increasing overall ROI. Creativity and testing different ad formats will be crucial to engaging new customers and re-engaging past buyers. Careful A/B testing of headline styles, image selections, video content, and call-to-action buttons can help determine the most impactful creative solutions. Ongoing optimization of ads and ad sets based on performance metrics is expected. Management of budgets and multiple simultaneous campaigns across objective types (awareness, consideration, conversion) will be required. Reporting and analytics will allow evaluation of KPIs like clicks, purchases, and revenue against benchmarks. Monthly performance reviews with recommendations can further refine our approach. The successful candidate will demonstrate a track record of achieving measurable uplifts in relevant metrics for other ecommerce or direct-to-consumer clients. Expert