Email Marketing Specialist

Job Overview:

We are seeking a talented Email Marketing Specialist to drive the strategy, execution, and optimization of our email marketing efforts. This role is ideal for someone passionate about customer engagement, automation, and data-driven marketing in a dynamic SaaS environment.

Key Responsibilities:

Email Campaign Management:

• Plan and launch campaigns for product announcements, onboarding sequences, newsletters, and promotional offers.
• Align email initiatives with the customer journey from free sign-up through upsell and retention.

Segmentation & Personalization:

• Use HubSpot to segment email lists based on behavior, lifecycle stages, and firmographics.
• Implement dynamic content and personalization strategies to boost engagement.

Automation & Workflows:

• Build and optimize automated workflows in HubSpot, including lead nurturing, free-to-paid conversion, re-engagement, and churn prevention.
• Integrate email automation with CRM data for timely, personalized communication.

A/B Testing & Optimization:

• Conduct A/B testing on subject lines, content, design, and CTAs to optimize open rates, CTRs, and conversions.
• Analyze campaign performance and produce actionable, data-driven reports.

Compliance & Deliverability:

• Ensure all campaigns comply with GDPR, CAN-SPAM, and other data protection laws.
• Monitor deliverability and maintain email list hygiene.

Collaboration:

• Partner with product marketing, sales, and support teams to align on email marketing strategies.
• Work closely with content and design teams to create impactful templates and assets.

Qualifications:

• 3–5 years of experience in email marketing, preferably in a SaaS environment.
• Hands-on experience with HubSpot email marketing and CRM (HubSpot Email Marketing Certification is a plus).
• Strong understanding of SaaS metrics like MRR, churn, CAC, and LTV.
• Expertise in email best practices, segmentation, and automation workflows.
• Analytical mindset with experience in A/B testing and performance analysis.
• Excellent copywriting and proofreading skills.
• Experience supporting product-led growth (PLG) through onboarding and feature adoption campaigns.