Manager, Marketing Planning

BCLC exists to generate win-wins for the greater good.

For our people, our players, our communities, our industry, and our planet.

Lottery | Casino | Sports

Being a social purpose company, we are not only able to better align our business decisions with our purpose, but more importantly, we are committing to doing our part in creating a better world.

We bring our purpose to life by ensuring all our actions, behaviours and decisions create benefits for communities and the planet.

Motivated and guided by our social purpose, everything we do must benefit the greater good. And we encourage our employees, partners, players, industry and communities to engage with us on this ambition.

We want you to be where you feel you can do your best work. Most of our jobs can be done remotely providing you reside in BC.

For those who prefer working in a community with others, we have two beautiful offices in convenient locations:

2940 Virtual Way, Vancouver | 74 Seymour Street W, Kamloops

This is a Temporary 18 - 24 Months, Full Time opportunity

Expected Salary Range: $101,122.00 - $126,403.00 - $158,003.00

Our typical hiring range will be /- 5% of the midpoint shown above

Factors influencing this decision include qualifications and market conditions for the role

The Company

For over three decades, BCLC has delivered exceptional gambling entertainment for British Columbians. To fulfill our social purpose we have a vision to revolutionize gambling entertainment through engaging experiences that build and benefit communities. We operate national and provincial lotteries in partnership with 3500 retail partners, provide the games, technology & oversight to 37 brick & mortar casinos, and operate a safe secure and 100% legal online gambling presence PlayNow.com. In our recently completed fiscal year, BCLC generated a record $1.6 billion in net income to the Province of B.C. to support First Nations, local host governments, health care, education and community programs across the province.

The Team

Joining the Social Purpose & Marketing Division (SP&M) means you’ll be working with a group of talented professionals in Social Purpose, Community & Stakeholder Engagement, Communications & Government Relations, Marketing, CRM & Loyalty, and Customer Support. As a Crown corporation that earns more than a billion dollars in annual revenue for B.C., BCLC’s commitment to giving funds back to the province is an integral part of our business, but still only one piece of the picture.

The Enterprise Marketing Planning team is pivotal to setting the overarching strategic marketing vision, direction, and goals for the business. We are business partners to BCLC’s extensive network, including but not limited to Product, Operations, Player Health, and external partners. We’ve built a strong & supportive community within our team, and we take pride in bridging various parts of the business for alignment to help deliver the best plans and outcomes for our players and partners. As a team, we also work in lockstep with the many marketing disciplines within an Agile framework to imagine the best ways to attract and motivate consumers to responsibly play with BCLC.

The Role

The Manager, Marketing Planning is responsible for the PlayNow marketing portfolio for all products (Lottery, Casino & Sports), all three jurisdictions (BC, MB & SK), and has oversight and depth of understanding of the BCLC Sports category both online & offline. In this role you understand our business partner’s player needs, objectives, vision, strategy & objectives for the product portfolios, also accounting for differences in jurisdictions. You understand how to translate their business perspective to create the overarching PlayNow marketing vision & strategy, identify key marketing opportunities, and provide clear direction on why it's important to outcome delivery. You rally people & resources to turn that vision into reality, so the teams deliver. You lead a team of exceptional Marketing Planning Sr. Specialists and are responsible for the growth, retention, and strategic alignment of your team members inclusive of your member's performance and success.

What you will accomplish

• You understand and prioritize the most critical areas within your portfolio for Marketing to focus on so we are clear on what we can influence and where we have the most impact.
• You create, own, and share the PlayNow marketing roadmap and vision.
• You build out data-informed overarching marketing strategies and objectives, continuously measure against outcomes and act in accordance with what is needed.
• You collaborate with other Marketing leadership to build and align on long and short-term Marketing plans (solicit their input for marketing discipline strategies that will amplify delivery to outcomes).
• As part of the Planning leadership team, you are actively building out the broader team’s understanding about performance, sharing insights and learnings with your peers, and fostering ways to share that knowledge more broadly.
• You make complex marketing decisions for your portfolio in the best interest of the BCLC Corporate Strategy and our Marketing outcomes (in alignment with your marketing leadership peers).
• You directly lead a team of Marketing Planning Sr. Specialists linked to the portfolio.
• You forge meaningful relationships with a wide range of leaders and team members across the enterprise, and many external stakeholders like vendors, clients, and service providers.
• You help continue to foster a culture of collaboration and live up to BCLC’s values.

What will make you successful

• You understand what it means to be a business partner within a wide and diverse network of internal & external leaders at all levels.
• You have exceptional holistic and strategic marketing acumen.
• You have a knack for seeing the bigger picture and can distill that down for teams to understand how to deliver against it and why it’s important.
• You are hyper-focused to evaluating against and delivering to marketing outcomes and know how to respond quickly when needed.
• You have a natural curiosity to understand the problem and its drivers before jumping to action.
• You’ve worked in industries where the landscape can change quickly and can rally stakeholders and resources to respond.

It would be awesome if you also had

• Experience in the gaming industry (online casino or sportsbook, physical casino).
• Experience in performance marketing and digital metrics for eCommerce platforms.
• Experience with Agile frameworks.

What’s in it for you

• Robust wellness programs to enhance your physical, mental, social, financial and career well being
• We pride ourselves on our flexible working model which supports work-life integration and our 37.5 hour work week
• Our Play It Forward program provides volunteer hours for our people each year
See all our rewards here

However you identify, or whatever your path in life, if you see something here that makes you excited to get to work every day, please apply. We hire people for skills, capabilities and potential, not just education and experience.

We value Respect, Integrity and Community, and we provide an inclusive environment where everyone can feel like they belong.

Our social purpose is much more than returning 100% of net income to the province in the form of healthcare & education programs, and community gaming grants. Check it out!

Did you know BCLC is an industry leader in player health and safe & responsible gambling? Find out more!

If you require accommodation so you can be at your best in the interview, please let us know: recruitment@bclc.com.

All candidates must be at least 19 years of age and legally eligible to work in Canada