Specialist, Content Marketing

BCLC exists to generate win-wins for the greater good.

For our people, our players, our communities, our industry, and our planet.

Lottery | Casino | Sports

Being a social purpose company, we are not only able to better align our business decisions with our purpose, but more importantly, we are committing to doing our part in creating a better world.

We bring our purpose to life by ensuring all our actions, behaviours and decisions create benefits for communities and the planet.

Motivated and guided by our social purpose, everything we do must benefit the greater good. And we encourage our employees, partners, players, industry and communities to engage with us on this ambition.

This is a hybrid opportunity with the requirement to work 1-2 days per week at of our Vancouver Office located at 2940 Virtual Way, Vancouver, BC

This is a Temporary 18 Month, Full Time opportunity

Expected Salary Range: $70,177.00 - $87,722.00 - $109,652.00

Our typical hiring range will be /- 10% of the midpoint shown above

Factors influencing this decision include qualifications and market conditions for the role

The Company

For over three decades, BCLC has delivered exceptional gambling entertainment for British Columbians. To fulfill our social purpose we have a vision to revolutionize gambling entertainment through engaging experiences that build and benefit communities. We operate national and provincial lotteries in partnership with 3500 retail partners, provide the games, technology & oversight to 37 brick & mortar casinos, and operate a safe secure and 100% legal online gambling presence PlayNow.com. In our recently completed fiscal year, BCLC generated a record $1.6 billion in net income to the Province of B.C. to support First Nations, local host governments, health care, education and community programs across the province.

Job Summary:

The Specialist, Content Marketing is an essential role within our cross-functional marketing team, focusing on developing data-driven content marketing strategies and an editorial approach that supports our larger marketing objectives and helps acquire, develop, and retain players. In this role, you’ll lead all elements of the content marketing lifecycle (from research and insights, to ideation, development, distribution and measurement) for your designated line of business.

Working as part of the content marketing capability team, you’ll support the overarching content marketing plan, whilst leading content activity for your individual portfolio, with clear objectives in place. You’ll contribute to wider content and marketing team ideation sessions, facilitate cross-team content planning sessions, develop and deliver content roadmaps and have oversight of content activity across all owned channels and digital touchpoints.

As you deliver your content marketing plans, you will collaborate closely with a team of promotions, brand & advertising, social media, media advertising, CRM and experiential marketing specialists to bring to life integrated marketing campaigns that deliver business results.

Key Accountabilities:

• Takes an editorial approach to develop a Content Marketing plan (related to the brand portfolio) to support overarching business, marketing and player strategy objectives. Contributes to the development of the overall content marketing strategy in collaboration with the Content Marketing team and other stakeholders, ensuring alignment with overall marketing and business strategies.
• Manages the editorial process including regular editorial meetings, content management process and organization workflows for the assigned portfolio. Collaborates, ideates and supports the Content team, through editorial meetings to develop cross-functional content opportunities, prioritization and enterprise messaging.
• Manages the creation and development of content to maximize player relevance and engagement across a multitude of digital touchpoints including web, social and digital signage in bricks and mortar. Ensures marketing content within owned communications channels aligns with the overall Player Experience strategy. Liaises with UX, Brand and Advertising and Player Experience to create and manage landing pages on BCLC’s websites to support various player experiences.
• Provides copywriting and content creation support across content touchpoints, translating brand and product strategies into informative copy and engaging stories that educate players about BCLC and it’s suite of products. Provides editorial governance and support, so content is consistent with the brand voice, style and tone.
• Manages the content management system and disseminates content via owned channels e.g. websites, digital signage, apps etc. ensuring the right content is served to the right players in the right channel at the right time.
• Monitors and reports on content effectiveness, to develop new ways to optimize and test for future campaigns. Ensures all content is delivered on time and on budget and adheres to the correct advertising standards and guidelines.
• Proactively builds, develops, and maintains strong working relationships with internal departments, business partners, suppliers, regulatory and government bodies.

Minimum Required Qualifications:
Education and Experience

• Degree or diploma in digital marketing, journalism or a related business discipline;
• Minimum 3-5 years experience in content marketing, journalism, digital marketing, copywriting or a related discipline;
• An equivalent combination of education and experience may be considered.

Technical Requirements

• Demonstrated experience in the development and implementation of strategic content marketing plans;
• Solid knowledge of principles, concepts, practices, techniques and tools in the areas of content creation and content management;
• Strong understanding of customer and market dynamics;
• Solid knowledge of content marketing and brand storytelling across multiple mediums;
• Strong marketing communications skills and ability to deliver integrated marketing campaigns;
• Excellent innovation in problem solving and demonstrated analytical thinking;
• Proven leadership and/or teamwork skills;
• Excellent interpersonal skills;
• Excellent written and verbal communication skills;
• Excellent presentation skills;
• Ability to work to tight deadlines and multi-task with close attention to detail;
• Strong computer skills (MS Office Suite);
• Understanding of B.C. gaming industry would be an asset.

What’s in it for you

• Robust wellness programs to enhance your physical, mental, social, financial and career well being
• We pride ourselves on our flexible working model which supports work-life integration and our 37.5 hour work week
• Our Play It Forward program provides volunteer hours for our people each year
See all our rewards here

However you identify, or whatever your path in life, if you see something here that makes you excited to get to work every day, please apply. We hire people for skills, capabilities and potential, not just education and experience.

We value Respect, Integrity and Community, and we provide an inclusive environment where everyone can feel like they belong.

Our social purpose is much more than returning 100% of net income to the province in the form of healthcare & education programs, and community gaming grants. Check it out!

Did you know BCLC is an industry leader in player health and safe & responsible gambling? Find out more!

We are trained in neurodivergent hiring. If you require accommodation so you can be at your best in the interview, please let us know: recruitment@bclc.com.

All candidates must be at least 19 years of age and legally eligible to work in Canada