Marketing Content Manager

Reports To: Director, Revenue Optimization

Summary: The Content Marketing Manager is responsible for creating and deploying the content and marketing strategy for both the Hilton Garden Inn Fredericton Downtown and the Crowne Plaza Lord Beaverbrook hotels and Food & Beverage outlets. You’ll play a pivotal role in shaping our brand’s voices and engaging our audiences through valuable, educational, and relevant content. You’ll work closely with cross-functional teams to create compelling materials that resonate with our target audience across various channels.

Job Duties:

• This position collaborates with key stakeholders including but not limited to the Aquilini Digital Optimization Manager and Portfolio Revenue Manager, the Dual Director of Sales & Marketing, the Food & Beverage Managers, and General Managers to build out the digital marketing scope for each revenue stream to drive brand awareness. ‘Build’ the story and then ‘tell’ the story!
• Responsible for creating content.
• Responsible for strategies to drive brand awareness and engage target audiences.
• Conduct strategic analysis, understand markets, and monitor strategies to enhance revenues.
• Create and manage marketing campaigns on multiple digital platforms to boost revenue in the identified priorities. Campaigns will include email marketing, search engine optimization (SEO), social media (SM) and marketing strategies (SEM).
• Maintain all websites: two hotels and four food & beverage sites. Where appropriate ensure that hotel brand rules and guidelines are optimized.
• Champion of all social media content provided by the brand and responsible for deploying.
• Maintain content across various online listings.
• Perform reporting and detailed analysis of KPIs, and track performance versus goals to be used to guide areas of continued revenue growth. Where applicable use Google Analytics to create goals, analyze and report against those goals. Present findings of initiatives to key stakeholders.

Core Competencies:

• Accountability
• Analytical Thinking
• Organizational and Environmental Awareness
• Excellent time management skills. Able to successfully manage and prioritize multiple projects, establish goals and objectives, and meet internal and external deadlines.

Job Requirements:

• Minimum 3 years of direct experience working in digital marketing
• Creative thinking skills, innovative, and strategy building are essential parts of this position.
• Preference: formal education in Digital Marketing
• Accreditation in Digital Marketing is considered an asset (HSMAI’s CHDM)
• Preference for a formal education in digital marketing or an accreditation (HSMAI’s CHDM)
• Active on social media (Facebook, Instagram, TikTok and LinkedIn)
• Excellent copywriting and copy-editing skills
• Bilingualism is considered an asset (English and French)
• Proficient with Microsoft Office (Outlook, Word, Excel, PowerPoint)

If you are interested in the above position, please submit your resume to Human Resources via interoffice mailbox or email at Leah.murchison@aquilini.com