Regional Marketing Manager

Proudly Canadian-owned, Enercare is committed to providing the best services, solutions and advice to make customer’s homes as comfortable as they can be. With Enercare Advantage, we provide affordable clean air and water solutions for homes and workplaces. We are committed to operating in an environmentally responsible way, including keeping as much waste out of landfills as possible, and giving back to the communities where we live and work. Enercare is about putting people first by listening to our customers, continuous improvement and making our organization a destination for building people’s careers.

Come and join one of North America's largest home and commercial services and energy solutions companies! We offer comprehensive benefits, a DC Pension Plan and savings match plan. If you are passionate about joining an organization committed to delivering 5 Star Customer Service, we would love to hear from you.

Enercare has embraced a hybrid work environment for the time being as we try different options and technologies to determine what will work best for the future of our people and our organization. Join us with an open mind on the future of work!

Role: Regional Marketing Manager
Status: Regular, Full Time
Reports to: Director of Marketing
Department: Marketing Brand and Communications
Location: Hybrid - Markham, some travel required

Summary:
Supported by the Marketing Director of Brand & Digital, the Regional Marketing Manager is responsible for marketing the Service Experts Brand across Canada, including Alberta, Ontario, and Manitoba. This role involves engaging with the General Managers in each market to understand unique challenges and opportunities, driving awareness and consideration, and supporting excellence in customer experience. The Regional Marketing Manager will collaborate with agency partners, key stakeholders, and internal marketing teams to create marketing strategies and launch successful campaigns. They will leverage demand generation tactics and market offers to deliver strong business outcomes while ensuring a consistent Brand strategy.
This is a terrific opportunity for a customer-centric, data-driven, process-obsessed, demand-generating communications professional looking to join a growing organization positioned to be the premier provider of essential home, commercial services, and energy solutions in Canada.

Key Responsibilities:

• Develop and execute marketing strategies for all Service Experts Canadian locations, including key seasonal campaigns, always-on lead generation, and support for product launches and promotion updates.
• Manage cross-functional collaboration across Sales, Product, and Marketing teams. Evaluate best practices from the Enercare national presence and test these campaigns, tactics, and offers for leverage in all Service Experts locations.
• Conduct annual planning and forecasting with weekly campaign optimization based on performance. Regularly review marketing and business results with GMs and make recommendations based on insights. Plans should reflect market opportunities and key capabilities, including Commercial.
• Optimize media mix: Understand digital marketing with a focus on PPC activities like paid search, CBM management for direct mail and email, along with broader media for brand building such as radio, TV, and OOH. Work with agency partners and internal teams, such as the customer insights team, to optimize media approaches for short-term lead generation while building long-term brand equity and top-of-mind awareness.
• Drive effective lead generation for products and services at the center level, including calls and forms leading to sales or service outcomes.
• Support sales enablement by working with stakeholders to optimize materials used in the field.
• Enhance SEO: Collaborate with GMs to support rich local content and community presence. Partner with digital teams to ensure a strong presence in local and product SEO. This involves collaborating on various aspects of website management, including content changes, page builds, customer journeys/user experience, buy flows, and campaign updates.
• Utilize strong analytical abilities to optimize marketing investments.
• Stay informed about local competition, media spend, and offer competitiveness.

Qualifications:

• A minimum of 5 years in marketing, with a focus on performance marketing, digital marketing and web optimization
• Experience managing agency partners to achieve strong outcomes in web and digital marketing.
• Ability to identify KPIs, collaborate with internal analytics teams for reporting, critically analyze data, and provide actionable recommendations.
• Experience with customer journey mapping or user experience is a plus.
• Demonstrated strong execution and project management skills, effective collaboration with cross-functional teams, and the ability to thrive in a fast-paced environment.
• Proven experience in developing consumer acquisition and engagement initiatives.
• Critical and creative thinking skills to address challenges.
• Experience with WordPress is a benefit.
• Highly motivated, self-directed, and driven.

Enercare is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, national origin, religion, sex, age, sexual orientation, gender identity, citizenship, marital status, disability, pregnancy, military status, protected veteran status or other characteristics protected by applicable law. Enercare’s recruitment process includes accommodation for applicants with disabilities in accordance with applicable provincial accessibility laws and regulations. All accommodations will take into account the applicant’s accessibility needs due to disability and are available upon request.