Brand Ambassador - Cannabis

Overview

Responsible for increasing the velocity of brands in retail accounts within Alberta. Lead brand education and builds relationships with account-level key influencers & decision-makers. Responsible for the sell-in of strategic initiatives at key accounts and execution of industry events. .

Duties and Responsibilities

• Educate Account Staff on brand key items with an emphasis on new items as they are sold
• Schedule and administer on-site product promotions and signage
• Builds relationships with key account gatekeepers (owners, budtenders, customers) and conducts staff training to build brand loyalty and knowledge
• Monitors and maintains up-to-date awareness on product information, company initiatives and promotions, advertising, and industry trends
• Improve merchandising and visibility of brands in accounts
• Identify account opportunities/distribution gaps and initiate the sell-in of new items
• Responsible for selling-in and in some cases executing strategic initiatives at key accounts
• Responsible for performing surveys during account visits
• Develops account detailed “Call List” with key contact and call schedule
• Responsible for daily Pre-Plan of activities and daily/weekly recap of results and accomplishments to team manager
• Manage budget, taking time to evaluate ROI’s and communicating successes/learnings
• Propose new ideas/methods on how to improve performance, maintains a positive, can-do attitude, and influences others to gain support for an idea or cause
• Responsible for product distribution and placement in conjunction with GND sales team
• Collaborate and communicate store level plans with brand agents, Sales People, and Sales Mgmt. to ensure proper resource allocation
• Perform other job-related duties as assigned

Minimum Qualifications

• Bachelor’s Degree or an equivalent combination of education and experience
• Two years of industry-related sales experience within cannabis distribution, hospitality, or supplier community
• Valid state motor vehicle operator’s license and ability to obtain and maintain auto liability insurance by State laws
• Ability to communicate with enthusiasm for the product and category
• Capable of managing multiple projects on tight deadlines and maintaining a high level of quality output
• Comprehensive understanding of cannabis, growling methods and techniques, and recreational product assortment

Physical Demands

• Physical demands with activity or condition for a considerable amount of time may include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device
• Physical demands with activity or condition may include walking, bending, reaching, standing, squatting, and stooping
• Physical demands with activity or condition for a considerable amount of time may include driving throughout the day with segments up to 2 hours
• May require lifting/lowering, pushing, carrying, or pulling up to 56lbs

Job Types: Full-time, Permanent

Salary: $50,000.00-$55,000.00 per year

Benefits:

• Automobile allowance
• Casual dress
• Company events
• Dental care
• Extended health care
• Paid time off
• RRSP match
• Vision care

Flexible Language Requirement:

• French not required

Schedule:

• Monday to Friday
• Weekends as needed

Supplemental pay types:

• Bonus pay

Application question(s):

• Do you have access to a vehicle for daily business use?

Experience:

• Cannabis Industry: 3 years (preferred)
• Cannabis, Tobacco, or Alcohol Brand Ambassador: 3 years (preferred)

Licence/Certification:

• Drivers License (required)

Work Location: In person

Application deadline: 2024-04-15