Social Media & Digital Content Coordinator

Schedule

Monday to Friday, 8:30AM to 4:30PM

35 hours per week

Hybrid Working Accommodation

Education Level

Bachelor's degree in Digital Media, Communications, Marketing or related field

Career Level

Requires 3 years of relevant experience

Job Description Number

JD01022

The Social Media & Digital Content Coordinator will be responsible for the overall social and digital presence for the Department of Family Medicine. Reporting to the Knowledge Translation and Strategic Communications Manager, this position will play a key role in developing effective engagement strategies to grow relationships with influential stakeholders and amplify the reputation of the department. The successful candidate will be responsible for creating a digital content approach that leverages data and analytics to grow impact across internal and external channels, including SharePoint, Mailchimp, social media and websites to advance the department's vision for primary care for better health and a brighter world.

The Social Media & Digital Content Coordinator shares responsibility for modelling and supporting policies and practices that are aligned with DFM’s commitment to truth and reconciliation with Indigenous Peoples, to addressing the harms of racism experienced by Black and racialized communities and to creating and sustaining an equitable, diverse and inclusive workplace for all.

Job Summary:

Responsible for developing and administering the department’s official social media and digital content presence; works closely with the manager and team to create, implement, track and monitor the online communication strategy. Contributes to the maintenance and development of websites.

Purpose and Key Functions:

• Manage social media campaigns and presence in social networking sites including Instagram, Facebook, X (formerly known as Twitter), LinkedIn and other similar community sites, posting on relevant blogs and seeding content into social applications.
• Understand the target audience for each social media account, help to develop and post engaging, relevant and timely content in a variety of media including photographs, video that support Faculty, Department and Program goals.
• Monitor the impact of social media and digital programs, and analyze, review, and report on effectiveness of campaigns in order to make adjustments for maximum results.
• Monitor social media including trends and applications.
• Work closely with the manager and team to develop and implement appropriate policies and procedures related to social media, online digital presence to complement social media campaigns and the delivery of campus-wide messaging, ensuring that all posts and activity complements the University’s overall strategic plan and stated priorities.
• Maintain and update social media guidelines.
• Design and deliver social media and digital campaigns to achieve outreach goals.
• Work with faculty and staff to generate online and social media content and reach desired audiences.
• Educate faculty and staff on the guidelines as well as best practices for social media.
• Analyze current electronic initiatives and strategies for effectiveness of the programs.
• Explore new media channels to engage with audiences.
• Gather web site and digital material from a variety of sources; edits, proofs and posts content.
• Write and procure from available sources web site and digital content related to news, research, events, recruitment, and activities postings.
• Ensure that all web site content is uploaded to the site on a timely basis, refreshed and updated.
• Ensure information and design flow adheres to branding specifications and is conducive to a user friendly find and view pattern.
• Rework existing web sites, styling and content coding to provide minor alterations.
• Help to optimize website content for the team and other units, by utilizing search engine optimization best practices and by implementing keyword content strategies.
• Evaluate all content for its value in search engine optimization according, but not limited to, key word frequency, key word density, and formatting.
• Convert content, images, and forms into standard compliant HTML coding.
• Develop new functionality, original designs, elements and code to enhance existing web sites.
• Plan, schedule, and monitor own work within short time horizons.
• Maintain records and prepare documentation related to activities including resources such as web pages and databases.
• Create communication, marketing, and dissemination tools and content for diverse audiences in print and electronic formats
• Gather information and help to create presentations for diverse audiences within specified guidelines
• Collaborate with program staff to plan, coordinate, and implement various communication projects
• Provide recommendations on the future development of communication strategy structure, function, and activity.
• Communicate with various members of the community to explain the background roles, functions, activities, products, and services of the program.
• Participate in regular staff meetings and provide specialized communication information
• Write a variety of documents such as correspondence, procedure manuals, reports, and minutes
• Collect, verify, and input data into a variety of spreadsheets and databases
• Update and maintain information on websites.
• Remain current with frequent changes to software and multi-media mediums.

Requirements:

• Bachelor’s Degree in Digital Media, Communications, Marketing or a related field.
• Three (3) years of relevant experience.

Assets:

• Experience with photography and videography.
• Experience working with university policies and procedures.
• Experience working in a health-related environment.

Additional Information:

The successful candidate will demonstrate exceptional attention to detail, customer service orientation, excellent organizational skills.

Additional key competencies include:

• Takes initiative and is self-motivated. Identifies opportunities for improvement and acts on them without being prompted.
• Works well with others, values diverse perspectives, and contributes to a positive team environment.
• Embraces change and is flexible in response to evolving priorities and challenges.
• Proven track record building trust and rapport with colleagues, leadership and key internal stakeholders.
• Demonstrated experience in positively engaging with the public through various online & social media channels.
• Demonstrated experience in writing and editing content for websites, social media tools, online and paper publications.
• Exemplary skills in interpersonal communications, planning and project management.
• Experience with various software applications, including Microsoft 365, Canva, Mailchimp, Wordpress, Google Analytics and Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere Pro, etc.).

This is a hybrid position and you will be expected work three (3) days per week in-office, split between our on-site locations at the Stonechurch Family Health Centre (Upper Ottawa Street, Hamilton ON), and the David Braley Health Sciences Centre (Downtown Hamilton, ON).

Flexibility is necessary as the position may require the incumbent to work occasional early mornings, evenings and weekends.

The Department of Family Medicine also recognizes the impact of leaves (e.g. family care or health-related) that may have had an impact on your career path. You are welcome to share this information with us, and it will be considered when assessing your application in full to ensure an equitable approach.

How To Apply

To apply for this job, please submit your application online.