Marketing Specialist, Web and Digital

Are you ready to dive into a role where your technical brilliance meets creative genius? If you're a web and digital wizard with a flair for design, strategy and analytics, this is your chance to shine. Can you take ownership over any project—big or small—and deliver outstanding work every time? Do you thrive in a fast-paced environment, and want to collaborate with a diverse group of professionals? If so, Continuing Studies at UVic has a job for you!

As the Marketing Specialist, Web and Digital you will be responsible for crafting a seamless online experience, providing stellar support and driving analytics for our digital journey. From managing web pages to strategic design, your expertise will help shape our digital narrative.

You will be an integral part of the Division Marketing Services—a high-volume work environment. As such this opportunity requires an experienced professional with an extensive and diverse portfolio developed in a comparable professional setting. Projects with hard deadlines require the incumbent to effectively plan and manage their time and be available and willing to work additional hours as required.

Portfolio of relevant work is required. Applications without it will not be considered.

Please provide your online portfolio URL in your application or send digital files in an email to uvcshr@uvic.ca with the subject line: Posting: Marketing Specialist, Web and Digital Portfolio – First Name Last Name

The salary range for this position is:

Recruitment range: $70,137- $77,330 starting salary determined by the PEA Collective Agreement.

Performance range: starting salary to max of $91,214 is available through annual performance increases.

*This position is eligible for a Hybrid Work Arrangement*

Reporting to the director, Division Marketing Services (DMS), the marketing specialist, web and digital (Specialist) is responsible for

• the design, development and ongoing maintenance of the division’s website, including landing pages, microsites and web marketing initiatives ensuring error-free and engaging user experience to support the division’s strategic goals, objectives and initiatives.
• directing and advising all divisional staff on the appropriate implementation of the division’s web templates, strategic approaches to the use of websites such that all new website designs or redesigns are consistent with the DCS brand, as well as meeting basic accessibility guidelines as indicated by the World Wide Web Consortium (W3C).
• leading the coordination of resources, planning, best practices, and project management aspects of all website design and development, working closely with the division’s IT unit, and four programming units as well as the Dean’s Office.

The specialist is critical to the ongoing strategic assessment of the division’s web communications needs, trends in relevant technologies and forecasting for opportunities that will help the division and the university remain competitive with other higher education institutions.

The specialist is also responsible for creating digital content that helps enhance the division and university reputation by:

• collaborating with the members of DMS to create web content to support the division’s marketing strategy;
• supporting and training the division’s program area staff (directors, program coordinators and program assistants) in web content approach, guidelines and standards;
• ensuring content is tailored for its audience;
• proactively identifying opportunities to enhance the division’s reputation in line with institutional positioning, regionally, nationally and internationally as appropriate;
• having a strong understanding of a web development practices;
• tracking, analyzing and reporting on key projects and content to provide opportunities for growth, feedback and change;
• working collaboratively with the division’s stakeholders on campus and off campus (where appropriate)

The successful candidate will have a bachelor’s degree in an appropriate discipline and at least 5 years’ experience in web design and development, and communications and marketing, or have an equivalent combination of education, training and experience.

Experience should include:

• Experience building user-centered websites based on audience research, user experience best practices, and stakeholder feedback
• Planning and maintaining website templates and features
• Translating ideas into strong visual communication content
• Direct experience managing multiple projects
• Experience teaching or demonstrating web content best practices to others.

Knowledge requirements should include:

• Modern front-end development technologies (e.g. CSS3, HTML5, Bootstrap, JavaScript, etc.) and best practices (e.g. responsive design, user experience, accessibility, search engine optimization)
• Solid understanding of information architecture, graphic design and user experience (UX)
• Graphic design software (e.g. Adobe Photoshop CS, Adobe Illustrator CS, Canva, etc.)
• Code editing software (e.g. Adobe Dreamweaver, Sublime Text, Visual Studio etc.)
• Analytics and tagging software (e.g. Google Analytics, Google Tag Manager, Google Looker Studio, etc.)
• Working in and developing for website content management systems (CMSs) (e.g. Umbraco, WordPress, Drupal, Cascade, etc.)
• Familiarity with Issue tracking software (e.g. Trac, TFS, Jira, etc.) and version control tools (e.g. GIT, Subversion, etc.) would be an asset.
• Understanding and knowledge of ASP.NET and PHP programming and database systems as they relate to web sites would be an asset.

Competency requirements include:

• Excellent analytical, critical thinking and problem-solving skills
• Ability to adapt marketing tactics and design to a variety of purposes and audiences
• Strong attention to detail and accuracy
• A commitment to service excellence
• Strong organizational skills with ability to manage multiple projects, prioritize, make decisions independently, be self-motivated, and consistently meet deadlines
• Exceptional communications and interpersonal skills are also essential, including a demonstrated ability to negotiate, build teams, and to interact and build consensus among a wide range of stakeholders
• Ability to work independently and collaboratively in a team environment
• Strong, demonstrable technological aptitude
• Demonstrated commitment to valuing the principles of truth, reconciliation and respect, equity diversity and inclusion, and contributing to an inclusive working and learning environment.

We acknowledge and respect the Lək̓ʷəŋən (Songhees and Esquimalt) Peoples on whose territory the university stands, and the Lək̓ʷəŋən and WSÁNEĆ Peoples whose historical relationships with the land continue to this day.

Equity and Diversity Statement UVic is committed to upholding the values of equity, diversity, and inclusion in our living, learning and work environments. In pursuit of our values, we seek members who will work respectfully and constructively with differences and across levels of power. We actively encourage applications from members of groups experiencing barriers to equity. Read our full equity statement here: www.uvic.ca/equitystatement.

Accessibility Statement If you anticipate needing accommodations for any part of the application and hiring process contact: uviccareers@uvic.ca Any personal information provided will be maintained in confidence.