What are the responsibilities and job description for the American Advertising Federation is hiring : Public Relations Account Executive in position at American Advertising Federation?
SUBJECT's mission is to create an impact through collaborations with our clients, some of the most famous brands in the world, leading strategy and execution of PR, celebrity, partnerships, sponsorship, event production and social campaigns.
We are looking for an PR & Celebrity Account Executive to join our growing team!
JOB DESCRIPTION : Media Relations
Conduct outreach to key media outlets and secure coverage for clients across various sectors
Build and maintain strong media relationships
Keep a pulse on industry news and trends and report both internal and external teams
Draft key messages, pitches, and press releases
Develop and manage client pitch calendars
Celebrity & Influencer Programming
Assist in shaping celebrity & influencer programs through recommendations on what content should look like and types of verticals to pursue
Build out lists that are appropriate for each client program / events
Draft influencer briefs and lead briefing calls
Manage influencer partnerships, negotiations and contracts with oversight from account lead
Manage influencer trackers and budget
Lead content review process
Project Management
Oversee and manage all elements of small activations such as media mailers, from OOP tracking to vendor management
Lead and own components of large activations such as events and partnerships
Help oversee and manage internal invoicing process, such as compiling receipts for billing
Client Management
Work in tandem with Account leads to run client communications
Draft and send client emails
Own key topics during ongoing client calls
Oversee budget trackers that are sent to clients as needed
Begin to anticipate client needs, providing relevant info / updates / needs above and beyond what is being requested
Agency Service
Manage an Account Coordinator and assist in building the Internship program
Create compelling visual decks. This includes proposals, client reports, case studies, etc.
Oversee management of complex calendars, budgets and expense reports for the team
Assist in keeping company social media pages current with client work and interesting content
Ability and flexibility to work / travel nights, weekends and holidays for client events
YOUR TALENT :
Bachelor's Degree in Marketing, PR, Communications and 3 years of relevant entertainment experience at a brand or agency
Understanding of the integrated marketing world- PR, celebrity, influencer, events, social amplification, etc.
Ability to create presentations (pitch decks, in-process program decks, recaps, etc.)
Strong writing skills and creative thinking
You are upbeat, fun & positive, with an ear to the floor about what is current in all forms of entertainment and pop culture
Team player! Work well and communicate with your peers and leadership.
Entrepreneurial by nature. With the ability to forecast problems, and provide outside-the-box thinking
Detailed and goal-oriented with strong planning and organizational skills
Must be flexible in evenings and weekends for travel and events
Proven ability to work independently and confidently
Understanding of social media platforms (TikTok, Instagram, Twitter, Facebook, etc.)
Vast knowledge of Microsoft Office (Word, PowerPoint, Excel). Adobe InDesign & Photoshop a plus
Domestic and International travel may be required
Flexibility to work some nights / weekends for high-profile client events
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