What are the responsibilities and job description for the Marketing Manager position at American Bicycle Group?
Job Title: Marketing Manager
Location: Chattanooga, TN
Job Type: Full-time
About Us: At American Bicycle Group we believe there’s nothing more enjoyable than creating the best. The fastest road and triathlon bikes, the wildest bikes for dirt and gravel—designed and handbuilt in Tennessee, using globally sourced materials—and top-of-the-line performance swim gear. Your next challenge awaits; we are seeking a unicorn, a skilled marketing manager, with project management background or certification, with a passion for cycling and multi-sport to join our growing marketing team.
Job Overview: This role requires a strong tactical operator, who can embrace the true marketing disciplines and rely on others to develop and deliver creative. We’re looking for someone with a deep understanding and passion for the cycling and triathlon markets. The successful candidate will play a pivotal role in implementing companywide go-to-market strategies, and executing impactful promotional campaigns. Proficiency in product marketing, promotional marketing, copywriting, and editing is essential for success in this position.
Key Responsibilities:
- Go-to-Market Strategy:
- Assist in development and implementation comprehensive go-to-market strategies for new and existing products.
- Work closely with cross-functional teams to ensure alignment of marketing and product initiatives.
- Product Marketing:
- Develop compelling product positioning, messaging, and value propositions.
- Create marketing collateral and sales tools to support product launches.
- Demand Generation:
- Plan and execute promotional campaigns across managed marketing channels to ensure sales objectives are met.
- Monitor campaign performance and adjust strategies for optimal results.
- Copywriting and Editing:
- Craft engaging and persuasive copy for marketing materials, product descriptions, and promotional content.
- Edit and proofread content to maintain a consistent and professional brand voice.
- Market Knowledge:
- Stay informed about industry trends, competitor activities, and market dynamics in the cycling and triathlon sectors.
- Leverage market insights to make data-driven decisions and enhance brand positioning.
- Cross-Functional Collaboration:
- Collaborate with product development, sales, and customer service teams to ensure cohesive and effective strategies.
- Brand Building:
- Build and maintain the authority, relevance, and trust of our brands within the cycling and triathlon communities.
- Develop partnerships and sponsorships to enhance brand visibility.
Basic Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- 3 years experience using project management best practices and technology to enable teams to deliver results on time
- Exceptional organizational skills.
- Exceptional written and verbal communication skills.
- Strong analytical and strategic thinking abilities.
- Proven experience in marketing and product management, preferably in the cycling or triathlon industry.
Preferred Qualifications:
- Passion for cycling and/or triathlon.
- Previous experience in building and executing successful go-to-market strategies.
- Familiarity with digital marketing channels and e-commerce platforms.
- Creative mindset with the ability to think outside the box.
If you are a dynamic and experienced professional with a passion for marketing in the cycling and triathlon space, we invite you to join our team at ABG.
Job Type: Full-time
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
Application Question(s):
- Would you be willing to relocate to Chattanooga, TN for this position?
Experience:
- Marketing: 1 year (Required)
Work Location: In person
