What are the responsibilities and job description for the Associate Media Director position at Amp?
Associate Media Director (Hybrid in Boston, MA)
We are looking for an Associate Media Director to join our growing Media Team!
The Associate Media Director role will develop and manage the day-to-day media strategy, planning and execution of all assigned client programs, working across a mix of awareness and performance marketing media channels within both traditional and digital media. They will assume responsibility for day-to-day campaign management as well as maintaining positive relationships with clients and our creative, strategy and technology teams. The Associate Media Director will work in close partnership with our account, analytics, strategy, creative, and programmatic teams to develop programs that drive business outcomes for our clients.
Requirements/Skills:
- 6-8 years of media experience overseeing strategies across channels and teams
- Experience working within an integrated media team across digital and traditional media
- Experience in client-facing environments and serving as media lead
- Experience managing a team of 2 media professionals
- Demonstrated ability to execute high-impact marketing campaigns that exceed client KPI’s
- Familiarity with both brand and performance media KPIs
- Able to consistently produce results while meeting deadlines and juggling multiple projects in a fast-paced environment
- Knowledge and expertise of ad serving and tracking platforms such as Google Campaign Manager
- Strong PowerPoint skills required as well as demonstrated ability to create client ready presentations
- Knowledge of comScore, Ad Intel and Simmons as well as other media planning and competitive tools a plus
- Proficiency in Excel and experience working with an advanced analytics team preferred
- BA/BS in marketing communications or related field
Responsibilities:
- Oversee day-to-day client planning teams to develop media strategy and plans against client objectives
- Manage a team of media supervisors, media planners and media coordinators within AMP’s Media Team
- Oversee development of media strategies and plans for assigned books of business
- Oversee development of RFPs and selection of media partners for media plans
- Present client presentations and serve as a day-to-day media contact for assigned clients
- Work with key client contacts on deliverables and timelines to ensure internal team is set up for success
- Partner with Media Leadership on planning updates and team management
- Partner with analytics on insights generation for campaign performance, ensuring agency story-telling aligns with client’s business KPIs
- Verify all planning materials such as flowcharts and digital schedules are up to date prior to submission to Media Leadership and Clients
- Work with internal programmatic team to develop applicable audience and data strategies
- Oversee the creation, and presentation of media strategies and media plans to client
- Sign-off on workflow processes for campaign launch, reporting, optimization and financial reconciliation
- Work with internal finance team on invoice reconciliation processes, ensuring key timelines are being met
- Lead communication with external agency partners of our clients, ensuring creative and media strategies are integrated
- Work with internal planning team to develop custom, bespoke partnerships with media partners
About AMP Agency
AMP Agency is a full-service, integrated marketing agency with offices in Boston, New York, and Chicago. We're a team of creative minds, digital strategists, social and behavioral scientists and media experts that focus on creating contextually relevant consumer engagements across digital and physical brand experiences. We employ an "Insights Inspired, Results Driven" approach to design end-to-end marketing solutions for the brands with which we partner.
AMP Agency is committed to Diversity, Equity and Inclusion. AMP is an equal opportunity employer and encourages people from all backgrounds and experiences to apply. AMP Agency does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age or other legally protected status. We prohibit harassment of applicants and employees based on any of these protected categories.
