What are the responsibilities and job description for the Marketing Manager position at Baja Roofing Inc.?
Job Overview
We are seeking a dynamic and results-driven Marketing Manager to join our team. The ideal candidate will be responsible for developing and executing innovative marketing strategies that drive brand awareness, engagement, and sales growth. This role requires a blend of creativity, analytical skills, and a strong understanding of digital marketing trends. The Marketing Manager will collaborate with cross-functional teams to enhance our online presence and optimize our marketing efforts across various channels.
Responsibilities
- Develop and implement comprehensive marketing strategies that align with business goals.
- Manage social media marketing campaigns to increase brand visibility and engagement.
- Utilize analytics tools to track performance metrics and adjust strategies accordingly.
- Oversee content creation, including copywriting for blogs, newsletters, and promotional materials.
- Collaborate with the sales team to create effective sales enablement tools.
- Maintain and update the company website using WordPress, ensuring it is user-friendly and optimized for SEO.
- Design visually appealing marketing materials using Adobe Creative Suite.
- Conduct market research to identify trends and opportunities in e-commerce.
- Monitor competitor activity and industry developments to stay ahead of market trends.
Experience
- Proven experience in a marketing role, preferably in a managerial capacity.
- Strong knowledge of digital marketing tools and platforms, including Google Analytics.
- Familiarity with HTML for website updates and maintenance..
- Excellent copywriting skills with the ability to create compelling content across various formats.
- Proficiency in social media marketing techniques and best practices.
- Ability to analyze data effectively to inform decision-making processes.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
Join us as we continue to innovate and expand our brand presence in the market!
Job Types: Full-time, Part-time
Pay: $45,000.00 - $100,000.00 per year
Schedule:
- 4 hour shift
- 8 hour shift
- Monday to Friday
Experience:
- Marketing: 3 years (Preferred)
Ability to Commute:
- Santa Fe Springs, CA 90670 (Preferred)
Ability to Relocate:
- Santa Fe Springs, CA 90670: Relocate before starting work (Required)
Work Location: Hybrid remote in Santa Fe Springs, CA 90670
Salary : $45,000 - $100,000