Director of SEO

Company Summary:

Best Lawyers is a prestigious legal awards network that recognizes outstanding professionals across various practice areas and jurisdictions. With a rigorous selection process based on confidential surveys of leading lawyers, the organization highlights top legal talent globally. Best Lawyers provides valuable insights for clients seeking high-quality legal representation and serves as a trusted resource within the legal community for identifying the most skilled and respected attorneys.

Job Summary:

Do you have a passion for SEO and the expertise to drive cutting-edge strategies? At Good2bSocial, we’re looking for a Director of SEO to join our team and lead impactful, results-driven campaigns for our clients in the legal industry. If you’re ready to combine advanced SEO techniques with the latest trends, tools, and AI developments, we want to hear from you.

Supervisory Responsibilities:

None.

Duties/Responsibilities:

SEO Strategy & Execution

• Develop and oversee comprehensive SEO strategies for all clients, tailored to their unique goals and drive traffic to their website.
• Implement strategies and conduct research that improves keyword rankings, search engine traffic, and overall online visibility.
• Coordinate with internal teams to align efforts with high-quality, SEO-friendly content, social, and paid marketing campaigns.

Innovation & Thought Leadership

• Stay abreast of emerging SEO trends, tools, and algorithm updates (including Google E-E-A-T, Bing SEO, and Google Core Web Vitals).
• Understand and apply advanced on-page and off-page SEO concepts, including cosine similarity, schema markup, link building, meta tags and technical SEO, to drive cutting-edge performance.
• Keep up with developments in AI and AIO and algorithm updates, understanding their impact on SEO, search engine results pages (SERPs), and content optimization to ensure the strategies remain effective.
• Work closely with the web development team to ensure website structure, navigation, and technical SEO elements are optimized for search engines.
• Provide training and guidance to internal teams on SEO best practices and strategies.

Client-Focused Excellence

• Lead presentations and communicate complex SEO concepts clearly and effectively to clients.
• Maintain a deep understanding of client goals, providing tailored strategies and data-driven recommendations.
• Regularly monitor, analyze and report on website performance using SEO tools such as SEMrush, Screaming Frog, Moz, Majestic, and DemandSphere, providing clear insights on key metrics.

Requirements:

To succeed in this role, you’ll need to bring the following skills and expertise:

• A minimum of 10 years of hands-on SEO experience, developing and managing successful SEO strategies, preferably in the legal industry or professional services environment.
• Extensive knowledge of search engine algorithms, ranking factors, and SEO tools, including SEMRush, Majestic, Moz, Screaming Frog, and DemandSphere.
• HubSpot experience for managing client relationships
• A high-level understanding of SEO techniques, including on-page SEO, off-page SEO, technical SEO, and local SEO.
• Expertise in cosine similarity, schema markup, content optimization, and handling Google’s Helpful Content Update.
• Deep understanding of Google Core Web Vitals, E-E-A-T updates, and Bing SEO.
• A forward-thinking mindset with strong knowledge of AI and its impact on SEO and SERPs.
• Exceptional leadership and communication skills to successfully lead teams and collaborate with clients and cross-functional teams.
• Proven ability to analyze SEO performance, interpret data, provide actionable insights, and adapt strategies for continuous improvement.
• Strong project management skills with the ability to manage multiple projects and deadlines.

Best Lawyers is proud to be an equal opportunity employer welcoming applicants from underrepresented groups, including individuals with disabilities and veterans.