What are the responsibilities and job description for the Senior Account Manager Omnichannel position at Bimbo Bakeries?
Senior Account Manager Omnichannel
req41883
Employment Type : Regular
Location : CINCINNATI,OH
Have you ever enjoyed Arnold®, Brownberry® or Oroweat®bread? A Thomas'® English muffin or bagel? Or perhaps snacked on a Sara Lee®,Entenmann's® or Marinela® cake or donut? If the answer is yes, then you knowBimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers,offices and on sales routes work to ensure our consumers have the freshestproducts at every meal. In addition to competitive pay and benefits, we providea safe and inclusive work environment that appreciates diversity, promotesdevelopment and allows our associates to be their authentic selves.
Description : LI-TN1
Come join the largest baking company in the world andour family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA :
Great Annual Salaryrange - $112,700 - $ 157,800
AnnualBonus Eligibility
ComprehensiveBenefits Package
PaidTime Off
401k& Company Match
Position Summary :
Omnichannel Sales Leadership is a vital component of our integrated marketing approach to driving category, brand, and share growth with our top customers. Omnichannel marketing amplifies our brand's strategies and marries them with each customer's strategic priorities to ultimately develop insight-driven programming to drive profitable sales and household penetration of our strategic brands.
The Senior Account Manager - Omnichannel is responsible for developing insights for brands and customers, working with the agencies to develop insight-based programs and sell-in the programs with the Customer Account Leaders on the Customer team. The associate will be responsible for creating best-in-class, shopper-centric activations grounded in consumer, shopper, and retail insights. This position will collaborate cross-functionally with Category Management, Customer teams, sales, Brand Marketing, Finance, World Class Branding Center, and the omnichannel marketing agency.
Key Job Responsibilities :
- Analyze various shopper and consumer research, data, and insight tools to develop high value omnichannel marketing solutions and programs that support our Customer and Bimbo brand's marketing strategy.
- Manage Customer omnichannel search and display programs from inception to implementation through collaboration with customers, sales, brand marketing, agency, and other cross functional leaders to ensure the strategy is executed at the customer level.
- Understand our Customer's strategies and trends to identify key opportunities.
- Partner with brand and customer teams to develop comprehensive omnichannel plans that achieve digital penetration, velocity, and merchandising goals to ultimately drive brand equity and category growth.
- Develop strong, collaborative partnerships with assigned Customer Marketing team, leading co-creation sessions to recommend future strategy through omnichannel insights.
- In partnership with the sales team, lead development, implementation, and execution of the omnichannel strategy through planning and budgeting with key stakeholders.
- Monitor and analyze program performance metrics and effectively communicate key findings of programs to sales and other cross-functional teams, proactively addressing gaps and turning analysis into action to help grow the business.
- Actively operate budget at the brand level for Customer and ensure proper invoicing and reconciliation throughout the life of the program spend.
- Manage the development of promotional materials with internal teams and ensure proper execution at Customer, such as creative implementation for customer-specific programs / events.
- Proactively act as a champion of the Omnichannel Team and build organizational energy, understanding and enthusiasm behind the power and capabilities of Omnichannel Marketing.
- Be responsible for eCommerce commercial sales & engagement at Customer and their banners, inclusive of Pickup / Delivery specific promotional calendar and Ocado fulfillment centers.
- Full ownership of Customer Omnichannel P&L while achieving positive ROI levels.
- Focus on optimizing Go-To-Market (GTM) for Customer, business planning, Terms & Conditions negotiation and JBP engagement.
- Be proficient with tools & technology to win in Omnichannel :
- Fully vested in the latest tools & technology in the space including but not limited to Search, Navigation, Ratings & Reviews, Taxonomy, In-Store Activations etc. to drive key KPIs.
- Leads the implementation of all corrective actions with Customer.
- Collaborate with Omnichannel Marketing Lead and Analytics leads to increase conversion.
- Lead, coach, and develop direct report, Omnichannel Senior Analyst.
Position Requirements :
Key Behavioral Competencies :
Qualities you should have :
TEAM PLAYER
Education and Work History :
The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.
Bimbo Bakeries USA is an equal opportunity employer with apolicy that provides equal employment opportunity for applicants and employeesregardless of race, color, religion, sex (including pregnancy, sexualorientation, or gender identity), national origin, age, disability, geneticinformation, marital status, veteran status, any other classification protectedby law.
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Salary : $112,700 - $157,800
