Direct Marketing Analyst

Boys Town is seeking an experienced individual for a Direct Marketing Analyst position. This role tracks and evaluates the effectiveness of large-scale direct Mail campaigns and multi-channel programs. You will support the Direct Marketing teams by creating recommendations for strategies and improvements to ensure financial effectiveness and on-time results. Additionally, you will build and maintain reports and databases in an effort to track and project campaign results and budgets and create marketing efforts focusing on donor acquisition and renewal across multiple channels including direct mail, email and social media. You will also analyze results to drive continuous improvement and maximize donor retention and create new donor activity.

MAJOR RESPONSIBILITIES & DUTIES:

Applies, tests, and analyzes software applications to ensure delivery of planned requirements; develops, documents, and tests software that meets system specifications and user requirements.

• Ensures software applications meet lettershop and postal requirements and regulations through proper application and testing.
• Identifies and leverages software applications to maximize efficiencies, meet required timelines to match each project’s scope.
• Collaborates with project team members to turn marketing and business requirements into detailed and designed print components and packages.
• Develops and evaluates segmentation and selection of proper target audiences for renewal direct mail marketing efforts.
• Develops new software applications or modules using one of the organization’s standard programming languages.
• Maintains and updates existing software applications.
• Collaborates with senior staff regarding the planning and implementation of software additions or revisions.
• Tests application programs thoroughly by performing unit testing.
• Maintains coding standards and naming conventions.
• Develops support materials for developed software including program documentation and operational instructions.
  
  

KNOWLEDGE, SKILLS, AND ABILITIES:

• Knowledge of software development procedures and best practices.
• High level of professionalism and interpersonal skills. Excellent critical thinking, analytical, problem solving and attention to detail skill sets.
• Ability to communicate in an articulate, professional manner.
• Ability to translate complex data into understandable conclusions and recommendations.
• Ability to work independently in a collaborative environment, meet deadlines, and multi-task while maintaining quality standards.
• Knowledge of Microsoft and of SQL databases structures; ability to read and write SQL statements.
  
  

REQUIRED QUALIFICATIONS:

• Bachelor’s degree in Computer Science, related area, or equivalent combination or education and experience required.
• Minimum of 2 years of programming and developing experience required.
• Experience in UNIX OS and DOS/Windows environment and/or Microsoft BI Software (SSRS, SSIS, SSAS), .NET programming, HTML, XML, JavaScript, ASP.NET, C#.NET, Blackbaud Enterprise CRM required.
  
  

Diversity is more than a commitment at Boys Town—it is the foundation of who we are and what we do.

At Boys Town, we cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation, and delivers better business results.

About Boys Town:

Boys Town has been changing the way America cares for children and families since 1917. With over a century of service, our employees have helped us grow from a small boardinghouse in downtown Omaha, Nebraska, into one of the largest national child and family care organizations in the country. With the addition of Boys Town National Research Hospital in 1977, our services branched out into the health care and research fields, offering even more career opportunities to those looking to make a real difference.

Our employees are our #1 supporters when it comes to achieving Boys Town's mission, which is why we are proud of their commitment to making the world a better place for children, families, patients, and communities. A unique feature for employees and their dependents enrolled in medical benefits are reduced to no cost visits for services performed by a Boys Town provider at a Boys Town location. Additional costs savings for the employee and their dependents are found in our pharmacy benefits with low to zero-dollar co-pays on certain maintenance drugs. Boys Town takes your mental health seriously with no cost mental health visits to an in-network provider. We help our employees prepare for retirement with a generous match on their 401K or 401K Roth account. Additional benefits include tuition assistance, parenting resources from our experts and professional development opportunities within the organization, just to name a few. Working at Boys Town is more than just a job, it is a way of life.

This advertisement describes the general nature of work to be performed and does not include an exhaustive list of all duties, skills, or abilities required. Boys Town is an equal employment opportunity employer and participates in the E-Verify program. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and/or expression, national origin, age, disability, or veteran status. To request a disability-related accommodation in the application process, contact us at 1-877-639-6003.