Account Executive, Fashion Public Relations

Account Executive, Fashion

BPCM is looking for an Account Executive for our Fashion PR Team with a proven track record of planning and implementing marketing strategies developed with clients to support the promotion of their product or brand to a desired target audience. Ideal candidates will have a 3- 5 years of previous experience working with luxury Fashion, Consumer/Lifestyle and/or Retail brands at a public relations agency. The candidate for this role must possess strong media contacts across fashion, lifestyle, trade and business publications as well as excellent stylist and talent contacts and , familiarity with fashion influencers/blogger. The candidate must have s, strong editor and media relations, strong written communication and client interaction skills, in-depth knowledge of the fashion industry and trends, and should be well organized and great at multitasking.

The Account Executive Responsibilities will be (but are not limited to):

• Serve as a primary client contact with the proven ability to manage and drive multiple client account programs and teams delivering strategic value
• Securing strategic press coverage (features as well as product placements) in national and key regional TV and online publications.
• Maintaining strong relationships with fashion directors, key fashion editors and relevant fashion stylists and bloggers
• Plan, develop and advise clients on integrated and measurable PR initiativesstrategies.
• Ensure that key milestones and projects are on track and on budget
• Secure product placement and dressing for celebrity press appearances, upcoming movies, festivals, red carpet events and more
• Generating creative ideas and solutions to everyday problems and challenges
• Pro-actively pitch and secure maximum editorial opportunities. Maintain press interest in existing products, create ‘buzz' around new launches and generate media stories in support of VIP placements
• Pro-active press interaction; nurture and develop strategic relationships with editors across all channels via regular communication
• Maintaining strong relationships with key fashion influencers, fashion stylists, bloggers, VIPs, managers, publicists and agents
• Ensuring that client and stylist's requests are fulfilled, delivered on time and are value-producing
• Manage all aspects of specialty events from guest list creation, client management, budget, VIP outreach and press coverage
• Writing press releases, assisting budget management, managing events, including supporting guest creation, RSVPs, media alerts.
• Working with the Senior Account Executive and Account Supervisor to manage all client timelines and budgets.
• Multitask across multiple client accounts and projects under deadline, manage client timelines and budgets
• Ensure that key milestones and projects are on track, within prescribed timelines and on budget
• Display exceptional verbal and written communication skills
• Brainstorming creative partnership and activation ideas for clients
• Work with the Assistant Account Executive on the creation, maintenance and timely distribution of editorial reports, press and budgetary tracking documents.
  
  
  

Requirements


Required Experience and Skills

• B.A. and 3-5 years PR agency experience working on publicity campaigns with top Fashion, Consumer/Lifestyle brands, preferred experience in womenswear, menswear and accessories.
• MUST HAVE AGENCY EXPERIENCE IN LUXURY BRAND PR!
• Superior press release and pitch writing, communication and presentation skills
• Exceptional interpersonal and relationship-building skills; adept at developing rapport with clients to maintain strong working relationships
• Ability to align press initiatives with business goals of brands/clients
• Expert at maintaining ongoing relationships within media and entertainment industry
• Advanced presentation skills - ability to manage and gain confidence of client
• Proficient in MS Word, Excel and Outlook with familiarity with Fashion GPS is preferred
  
  
  

Benefits

• Medical, Dental, Vision Benefits
• 401k and additional supplementary benefits
• WFH Stipend
• Summer Fridays
• Generous PTO policy with a 2-week holiday break in December
  
  
  

The anticipated salary range for this position is $51,000 - $65,000 annually. Actual compensation is based on a range of factors including but not limited to skill set, level of experience, and location.


Why BPCM:

We believe that the strongest aspect of our agency is our team, and we take great care in ensuring their wellbeing, connection and support. Our past, present and future team will tell you that BPCM is extremely strong at balancing a fast-paced, high-achieving environment with a strong community and individual care. Our agency is committed to excellence for our clients, and for each other. We offer a competitive salary, benefits, hybrid work schedule, WFH stipend, summer hours and a generous Paid Time Off policy.

BPCM is committed to fostering and promoting an inclusive environment that allows us to recruit and retain highly talented staff with diverse backgrounds and differing abilities.

The job description is to be used merely as a guide of expectations rather than an exhaustive list of all duties and competencies. All requirements and skills are subject to change as business needs evolve.