What are the responsibilities and job description for the Paid Media Manager (Paid Social/Search) position at Brand Knew?
We're searching for an experienced, entrepreneurial-minded media buyer to strategize and implement digital buys across our client slate. The successful candidate must demonstrate a proven track record of managing paid social campaigns across Facebook, Instagram, Snapchat and Twitter Ads, and search campaigns on Google AdWords and Microsoft Bing focused on CPA & ROI. This role calls for a savvy marketer who can take creative ad ideas from conception to fruition and scale appropriate budgets across platforms. This person must be able to manage multiple projects in a fast-paced and dynamic environment, must be wildly creative, and must display “out of the box” thinking.
NOTE: Applications that are not fully and properly filled out will not be considered.
\n- Work hand-in-hand with our marketing teams in developing strategies for existing and prospective clients
- Implement Facebook, Instagram, Snapchat, Google AdWords, and Twitter advertising campaigns
- Market-research new product solutions to assist in our overall methodology and approach
- Manage retargeting campaigns and efforts
- Work alongside our creative team to optimize and test new ad creative and landing pages
- Optimize campaign, audience, creative, budgets, and bids across multiple channels to target ROI/Performance goals
- Work with creative, marketing, and sales team to build and test campaign ideas
- Provide reports and updates as needed per client requirements
- Monitor buying strategies and keep abreast of industry trends
- 3 years of experience in launching Facebook, Instagram, Twitter, and AdWords campaigns
- Experience in testing and optimizing ad creative and re-targeting campaigns
- Experience setting up A/B split tests and Multi-Variant testing
- Experience with analytics tools and reporting off of each platform
- Experience working with developers to set up Google Analytics events and pixels across platforms to properly fire
- Strong communication, oral and written skills
- Strong creative skills
- You should have high attention to detail, be composed under pressure, and be cooperative, adaptable and willing to take on new projects
- Self-motivated; can learn quickly and work independently
- Extremely organized, systematic, and able to identify and address issues
- Punctual, can meet deadlines in a timely manner
- Have an analytical and data-driven mindset
- Significant opportunity for growth in the company
- Work alongside an incredible slate of clients and team members
- Fun, creative and collaborative company culture
- Unlimited Stumptown cold brew
- Hybrid & Remote work options
- Commensurate with experience, salary range ($65k-$90k)
- Longterm disability insurance
- Health care offering, including dental and vision
- At the 1 year mark: 401k
Salary : $65,000 - $90,000
