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Equipment Rental - Counter Sales Rep

Capital Pump & Equipment
El Paso, TX Full Time
POSTED ON 1/19/2025
AVAILABLE BEFORE 4/17/2025

Rental Coordinator / Inside Sales Representative

As a Rental Coordinator for Capital Pump & Equipment, you will be a key customer contact at our branch, responsible for recommending solutions, quoting, selling, and fulfilling orders for rental and sales equipment based on customer needs. This position is ideal for a driven individual with a strong interest in the industry and the ability to build relationships while delivering exceptional customer service. You will handle multiple tasks, contribute to branch growth, and support outside sales efforts.

Key Responsibilities :

  • Assist walk-in and call-in customers by understanding their equipment rental needs, recommending appropriate solutions, and processing rental orders.
  • Take a hands-on approach by showcasing equipment features and benefits, ensuring customers fully understand its capabilities.
  • Load and unload customers' vehicles by operating various types of forklifts as needed.
  • Establish new rental and sales accounts, negotiate prices, and ensure all transactions adhere to pricing policies.
  • Dispatch delivery trucks, setting clear customer expectations regarding equipment delivery and service timelines.
  • Handle high-volume orders, ensuring details such as equipment availability, transportation, and contracts are processed efficiently.
  • Collaborate with the service department to ensure equipment is fully serviced and ready for dispatch, tracking availability, and coordinating returns.
  • Generate leads for new business opportunities and communicate them to the outside sales team.
  • Make a minimum of 10 inside sales calls daily, including calls to at least two declining accounts and alerting the Outside Sales team of incoming requests.
  • Proactively reach out to inactive or lapsed accounts to reestablish connections, recover lost business, and grow the customer base.
  • Maintain an updated inventory on contracts and close all eligible contracts weekly.
  • Ensure the branch's showroom is clean, well-stocked, and presentable at all times.
  • Regularly inspect equipment to ensure it is rental-ready and manage the equipment fleet to track utilization and maintenance.
  • Actively support after-hours and emergency response needs, ensuring urgent customer requests are handled promptly and equipment is delivered on time.
  • Collaborate closely with outside sales, service technicians, and branch managers to align on goals, share leads, and optimize sales and service efforts.

Qualifications and Requirements :

  • High School Diploma or GED required; a Bachelor's degree or equivalent experience is beneficial.
  • Experience in the rental / pump industry is highly preferred; HDPE fusion experience is a plus.
  • Excellent relationship-building and customer service skills, with strong multitasking abilities in a fast-paced environment.
  • Proficient in handling contracts, dispatching equipment, and administering rental agreements.
  • Must have a valid driver's license with a clean driving record; CDL and DOT Medical Card are a plus.
  • Forklift certification required within 90 days of hire.
  • Must wear a Capital Pump & Equipment shirt while on duty and maintain a professional appearance.
  • Comfortable working independently, while effectively coordinating with outside sales and the branch management team.
  • Benefits

  • Medical
  • Dental
  • Vision
  • 401k Plan
  • Short- & Long-Term Disability insurance
  • Basic Life insurance
  • Paid Holidays
  • This role offers an excellent opportunity for an ambitious professional to contribute to the branch's growth, provide superior customer service, and work closely with both inside and outside sales teams to achieve business goals.

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