What are the responsibilities and job description for the Marketer position at Caring Life services?

Overview

We are seeking a dynamic and results-driven Marketer to join our home health agency. The Marketer will play a vital role in driving referrals, increasing brand awareness, and fostering strong relationships with clients, healthcare providers, and community partners. This individual will develop and execute marketing strategies that align with the agency's mission of providing compassionate and quality home healthcare services.

Responsibilities

Create and execute comprehensive marketing plans to achieve agency goals.
Identify target audiences and tailor strategies to attract referrals and clients.
Establish and maintain relationships with referral sources, including physicians, hospitals, assisted living facilities, and community organizations.
Attend networking events, health fairs, and other community events to promote agency services.
Effectively communicate the benefits of home health services to potential clients and their families.
Collaborate with clinical staff to understand service offerings and patient outcomes.
Identify potential referral sources and initiate contact to generate leads.
Follow up with leads and maintain a pipeline of prospective clients.
Develop marketing materials, brochures, presentations, and social media content to enhance brand visibility.
Collaborate with the marketing team to create campaigns aligned with current trends and audience needs.
Monitor and report on marketing activities, campaigns, and referral trends.
Use insights from data to optimize strategies and improve results.
Ensure all marketing activities comply with industry regulations and agency policies.

Skills

Excellent communication, interpersonal, and presentation skills.
Strong organizational and time-management abilities.
Proficient in digital marketing platforms, CRM tools, and Microsoft Office Suite.
Creative problem-solver with a results-oriented mindset.

Join us in shaping the future of our brand through innovative marketing initiatives!

Job Type: Full-time

Pay: $40,000.00 - $45,000.00 per year

Benefits: