SEO Content Writer

Chapman Law Group, a multistate healthcare law firm, is seeking a skilled and motivated SEO Content Writer to join our dynamic marketing team. As an SEO Content Writer, you will play a crucial role in creating high-quality, engaging, and search engine optimized content that aligns with our firm's goals and attracts our target audience. Your exceptional writing skills, knowledge of SEO best practices, and understanding of the healthcare legal landscape will contribute to enhancing our online presence, driving organic traffic, and establishing Chapman Law Group as a thought leader in the industry.

Responsibilities:

• Develop and execute a comprehensive content strategy that aligns with the firm's marketing goals, target audience, and industry trends.
• Write original, informative, and well-researched articles, blog posts, whitepapers, case studies, and other relevant content related to healthcare law, regulatory compliance, medical licensing, fraud investigations, and other legal aspects within the healthcare industry.
• Conduct keyword research to identify strategic keywords and incorporate them naturally into the content, ensuring optimal visibility in search engine results.
• Optimize content for SEO by implementing on-page optimization techniques, including meta tags, headers, and URL structures, to improve organic rankings and drive targeted traffic.
• Collaborate with the marketing team to create compelling headlines, calls-to-action, and engaging copy that encourages user engagement and conversions.
• Stay updated on industry trends, emerging healthcare laws, and regulations to produce timely and accurate content that reflects current legal developments.
• Proofread and edit content to ensure accuracy, clarity, grammar, and adherence to brand guidelines.
• Analyze website traffic, user engagement metrics, and keyword rankings to evaluate content performance and identify areas for improvement.
• Collaborate with internal stakeholders, subject matter experts, and attorneys to gather insights and develop content that reflects the firm's expertise and value proposition.
• Monitor and report on content performance using analytics tools, providing regular reports and recommendations to enhance SEO strategies and content effectiveness.

Qualifications:

• Bachelor's degree in English, Journalism, Communications, or a related field.
• Proven experience as an SEO Content Writer, preferably in the legal or healthcare industry.
• Excellent writing, editing, and proofreading skills, with a strong attention to detail and ability to produce high-quality content within deadlines.
• Ability to work independently, manage multiple projects simultaneously, and prioritize tasks effectively.
• Strong analytical skills to measure and interpret content performance metrics.
• Good interpersonal skills and ability to collaborate effectively with cross-functional teams.
• Understanding of ethical considerations related to legal marketing and confidentiality.

Required Skills:

• Proficiency with google analytics and search console
• Basic HTML
• WordPress

Preferred Skills:

• Proficiency with Elementor
• Background in Law and/or Healthcare
• Surfer SEO
• Ahrefs
• Screaming Frog
• Crazy Egg
• Writing Samples

Join our dedicated team at Chapman Law Group and help us shape the healthcare law landscape through compelling, informative, and optimized content. Apply today and be part of a firm committed to excellence, client advocacy, and legal innovation.

Job Type: Full-time

Pay: From $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Vision insurance

Schedule:

• 8 hour shift

Education:

• Bachelor's (Preferred)

Experience:

• Keyword research: 2 years (Preferred)

Work Location: Hybrid remote in Troy, MI 48098

Salary : $60,000