Job Summary:

The FISD Vice President of Marketing possesses a proven track record for leading the development and execution of marketing strategies that drive business growth, innovation and establish a strong brand identify. They are responsible for managing the marketing team, partnering with the corporate marketing and creative services team, operations, and support services to ensure successful implementation of the strategic marketing plan and digital roadmap to deliver growth objectives. They are a marketing expert who is passionate about building a brand that supports our independent school client communities, students, and nutrition, creating a collaborative culture and ultimately shaping our marketing and communications strategy. The VP of Marketing will influence the way that we communicate our mission and values with all stakeholders including current and prospective customers, students, clients, parents, and the broader communities in which we serve, as well as our associates and internal teams.
Responsibilities:
Development of the annual marketing strategic plan, including success metrics, resource management and the implementation of core marketing programs.
Execution of promotional strategy with emphasis on increased community engagement and measurable results
Collaborate with the Digital Engagement Manager and drive organization’s focus on opportunities with technology and innovation for an enhanced community experience
Develop a brand strategy in collaboration with the Sr. Director of Brand Strategy to ensure FISD needs are achieved while aligning with the FLIK Hospitality Group’s mission, positioning the brand as an industry leader in the Independent School arena
Conceptualize the vision, execution, and implementation for graphic design under the guidance of the SVP of Marketing specific for FLIK Independent School Dining
Accountable for development of customer insights to inform Brand Drive, market positioning, value propositions, messaging, and programming in support of business development and retention activity
New product/service design, development, new program implementation driven by customer insights in support of innovation and differentiation in the market. Creates market leading content, collateral and assets ensuring value propositions and USP’s are communicated effectively and consistently
Lead, manage and provide inspiration in collaboration with the Senior Director of Brand Strategy for all B2B, B2C and B2B2C marketing and communications activities
Ensures the FLIK core brand voice is maintained and reflected in all digital and social media platforms within FISD
Strategically supports business development and operations in all aspects of marketing and works side by side with communications team to drive external and internal positioning of FISD in the market
Coordinates and supports conferences and trade shows in partnership with Sales Team
Actively supports client reporting through semester business reviews to tell the story of the partnership
Qualifications:
Bachelor’s degree in marketing, communications, or related field is required
10 years’ experience in a senior marketing leadership role
Superior management skills and experience in building, mentoring, and coaching a marketing and communications team with a remote field-based team
Creative and curious doer able to identify emerging business and cultural trends relevant to target audiences and changing environments
Essential in this role is the ability to articulate the vision of FISD marketing and communications strategy internally and externally with passion, persuasion, and influence
Outstanding written, oral, interpersonal and presentation skills with executive presence in varied professional settings
Ability to travel up to 60% nationally as determined by business needs