What are the responsibilities and job description for the Digital Content position at Dialight?
Role Overview
Dialight is the world leader in LED industrial lighting technology with millions of LED fixtures installed worldwide. We envision a future where heavy industry is transformed to be safer, more productive, and environmentally friendly through illumination.
Key Responsibilities
- Create, update, and maintain visually appealing and user-friendly content on the company website, aligning with brand guidelines.
- Develop, edit, and optimize video content for various platforms, including social media, email campaigns, and the company website.
- Assist in designing and producing visual content, such as social media graphics, email templates, and promotional videos.
- Provide occasional assistance with datasheets and marketing collateral using Adobe InDesign, Illustrator, and Photoshop.
- Work with the marketing team to develop engaging multimedia content that enhances brand presence and marketing efforts.
- Assist with organizing digital assets, tracking content performance, and supporting marketing initiatives as needed.
Requirements
- Proven experience with WordPress, including content creation, updates, and general website management.
- Proficiency in video creation and editing tools (such as Adobe Premiere Pro, After Effects, or similar).
- Basic knowledge of graphic design software (Adobe InDesign, Illustrator, Photoshop).
- Understanding of digital content trends, including social media and website optimization.
- Strong attention to detail with the ability to manage multiple projects and deadlines.
- Able to manage multiple projects and deadlines effectively.
- Strong communication skills, both written and verbal.
- A creative mindset with the ability to think outside the box and provide innovative solutions.
Preferred Qualifications
- A degree in Marketing, Graphic Design, Communications, or a related field (or equivalent experience).
- Previous experience in a marketing or design-related role is a plus.
- Familiarity with Google Analytics and other digital marketing tools.