What are the responsibilities and job description for the Channel Marketing Manager position at Doskocil Mfg.?
Channel Marketing Manager
- Reports directly to the Senior Director of Channel Marketing
- Support the sales team from a Marketing perspective commercializing products for specific channels & customers
- Develop promotional plans, identify gaps at customers, trade execution, etc
This role is within the Commercial group, whose purpose is the execute customer/channel focused execution:
Leading line reviews with insights and helping sales win at the shelf
- Creating Promotional plans and off shelf vehicles (clip strips, quarter pallets, endcaps, etc...)
- In Store Displays
- Customer Specific Marketing
- Identifying gaps with retailers
- Designing and implementing point of purchase materials
- The internal liaison for sales and customer
- And the external liaison for product / supply chain and logistics
