What are the responsibilities and job description for the Media Manager position at El Pollo Loco?
Our restaurants are only the tip of the flame! If you're looking for a fast-paced, innovative and welcoming workplace then a career with our Familia is right for you.
What's in it for you!
- Hybrid work schedule
- Competitive pay and bonus
- Medical Dental Vision Insurance
- 401(K) Plan with match and immediate vesting
- Flexible Spending Accounts
- Vacation Sick Pay 12 Paid Holidays
- Dog friendly office
- Amazing office culture
- Free El Pollo Loco food (Dine Out Card) Restaurant Discount
- Discounts on theme parks, movie tickets, sports events, hotels and more...
POSITION PURPOSE :
This role is a skilled and motivated Media Manager entrusted to lead our day-to-day paid media efforts. This role has a deep understanding of media planning, excellent communication skills, the ability to execute impactful campaigns aligned with brand & business objectives, and proven experience in multi-unit restaurant or retail settings.
ESSENTIAL DUTIES AND RESPONSIBILITIES :
Develop and execute a media strategy aligned with business and marketing objectives on a national and local level.
Oversee the development, execution, and optimization of media campaigns, including paid social, digital, third-party marketplaces, and traditional media.
Work with creative teams to ensure all assets align with brand messaging and resonate with target audience.
Act as the primary point of contact for media agencies and vendors, providing direction and ensuring timely execution of media plans.
Leverage consumer insights to define and reach key demographic and psychographic targets effectively.
QUALIFICATIONS - EDUCATION, EXPERIENCE, LICENSE / CERTIFICATIONS :
To perform this job successfully, an individual must be able to satisfactorily perform the essential functions of the job. Reasonable accommodation will be made to enable individuals with disabilities to perform the essential functions of the job. The requirements listed below are representative of the education and / or experience required.
Education / Work Experience :
Bachelor's degree in Marketing, Business, or a related field. 3 years of experience in a media planning role, ideally within the restaurant or hospitality industry with an emphasis on multi-unit concepts. Agency experience preferred. Proven track record of developing and executing successful media campaigns. Exceptional communication skills, both verbal and written, with the ability to articulate media and strategy to diverse stakeholders. Strong analytical skills and experience using data to drive decision-making.
Knowledge, Skills, and Abilities :
Our Company
In 1980 the first American El Pollo Loco opened on Alvarado Street in Los Angeles, quickly becoming a destination for the best citrus-marinated, fire-grilled pollo in town. Over the past four decades, El Pollo Loco has grown into more than 490 restaurants across 7 states, becoming an L.A. mainstay and cultural benchmark along the way. And today, we continue to work just as hard to always provide customers with fresh and innovative L.A. Mex from our famous family dinners to Mexican entrees.
The pay range identified is the hourly or salary rate El Pollo Loco expects to pay for the posted position. This range does not include any benefits or bonus opportunities that might be available for the position based on position and eligibility criteria.
LI-Hybrid
Other details
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Salary : $95,000 - $120,000
