What are the responsibilities and job description for the Paid Social Media Designer Job at eMeals in Birmingham position at eMeals?
Position Overview
We are looking for a talented Paid Social Designer with 2-5 years of experience working in an agency or for a direct-to-consumer (DTC) or SaaS brand. This role will focus primarily on ideating, creating, and iterating on Meta ads (Facebook, Instagram) that resonate with our target audience-busy families looking for meal solutions.
The ideal candidate will be a creative powerhouse who understands performance marketing and is skilled in both static and video asset creation. You'll collaborate with our marketing and creative teams to develop content that drives conversions, increases engagement, and enhances the overall brand.
Key Responsibilities
- Conceptualize and design highly engaging and conversion-focused ads for Meta (Facebook, Instagram), based on brand guidelines and campaign objectives.
- Create and iterate on ad concepts to continuously improve performance through A / B testing.
- Design static and video ad assets, incorporating creative best practices for paid social media.
- Collaborate closely with marketing, copywriters, and media buyers to optimize creatives based on performance metrics.
- Stay up-to-date on the latest design and social media trends, ensuring eMeals stays ahead of the curve.
- Provide multiple variations of designs for testing and optimization purposes.
- Handle fast turnarounds for ad updates, ensuring that we stay nimble and responsive to campaign needs.
Qualifications