What are the responsibilities and job description for the Programmatic Trafficker position at Entravision?
Trafficker
Location/Market: Mexico City, Mexico
JOB DESCRIPTION
Summary
Entravision’s Ad Operations team is looking for a new Digital Trafficker to join our team! This role will include day-to-day responsibilities of trafficking and managing digital campaigns with a focus on CTV, Pre-Roll Video, Digital Audio and Display campaigns.
We are looking for someone who is goal-oriented and passionate about digital media. Must be able to work in fast paced, high-volume environment as well as have the technical skills required to set-up and optimize campaigns against industry standard KPIs.
If this description fits you, then this is an exciting opportunity to join and experience working with a fun-loving, energetic team.
Essential Functions
Strategize, execute, and manage a variety of client campaigns including trafficking, in-flight optimization and post campaign analysis.
Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests.
Develop campaign strategies to support and achieve the client’s business objectives
Utilize The Trade Desk and Google Ad Manager to prepare reports and communicate campaign performance to clients.
Collaborate with Sales Planning to develop campaign strategies and budgets that meet client goals and objectives.
Provide the Account Management team campaign reporting data for client recap decks as well as campaign strategy recommendations for future campaigns.
Work with sales teams to validate insertions orders, follow up on missing assets, report on campaign delivery, optimizations, and billing.
Competencies
1. Ability to Work Independently.
2. Excellent Attention to Detail.
3. Ability to Work under pressure and prioritize projects.
4. Knowledge of digital ad ecosystem and familiarity with ad platforms and tools ex. The Trade Desk, AppNexus, Google DV 360, Google Tag Manager, Google Analytics
5. Team Player.
Position Type/Expected Hours of Work
This is a Full Time position. Actual hours and schedule may vary.
Required Education and Experience
1. BA degree in marketing, business or equivalent work experience
2. At least 1-2 years of work experience in digital campaign management or related fields
3. Trade Desk Certification a plus
4. English Fluency Required.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Entravision Communications is an Equal Opportunity Employer.
We encourage women and minorities to apply.
