What are the responsibilities and job description for the Marketing Activation Manager – Wound Care position at Essity?
Marketing Activation Manager
Who We Are
Essity is a global leader in health and hygiene with our corporate headquarters in Stockholm, Sweden, and North American headquarters in Philadelphia, PA. We are a multi-billion-dollar company that is committed to breaking barriers to well-being. Essity does this through innovative brands in the areas of Professional Hygiene, Consumer Goods, and Health & Medical Solutions.
Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being. At Essity you will find a caring and compassionate culture where we remain grounded in our beliefs & behaviors.
About The Role
Essity Health and Medical is looking for a dynamic Marketing Activation Manager to join our team, where you'll play a crucial role in driving our marketing initiatives across various brands and channels. At Essity, we are committed to innovation and excellence, and we are looking for a passionate individual to help us achieve our goals.
As a Marketing Activation Manager, you will be responsible for executing marketing plans for the Wound Care team. You will create, execute, and follow up on media plans, ensuring alignment with marketing objectives and KPIs. Your expertise in marketing and media across Health and Medical channels will be invaluable. You will also provide insights to key stakeholders and partner with sales to synchronize marketing activities at customer points of sale. Additionally, you will drive a full digital funnel approach, leveraging CRM for scalable digital activities, and support customer education using global materials.
The ideal candidate should/could live in Charlotte, NC (preferred) or Philadelphia, PA.
We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace. We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to talk.
What You Will Do:
Guided by our Beliefs & Behavior, our culture is the foundation that connects our history with our future. At Essity, care, collaboration and inclusion are more than buzzwords, they are practiced on an everyday basis. And with a purpose of breaking barriers to wellbeing, promoting gender equality and enable customers and consumers to lead a fuller life at all stages of life, DEI is in our core.
As we work in diverse teams across geographies, cultures and professional areas, inclusive leadership is something we expect from ourselves and each other. In our leadership platform, we express this as leveraging the power of differences. From experience we know that diverse and inclusive teams are key to innovate and profitably grow our business while simultaneously address our ambitious climate targets.
What We Can Offer You
At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.
Compensation and Benefits:
Competitive annual salary annual incentive bonus/sales incentive benefits
Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience.
Along with competitive pay you will be eligible for the following benefits:
Additional Information
The Company is committed to equal employment opportunity and providing reasonable accommodations to qualified candidates and employees pursuant to applicable law. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local law.
If you require reasonable accommodation as part of the application process please contact EssityHRNorthAmerica@essity.com
Together, we are improving lives, every day
Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.
Application End Date:
Job Requisition ID:
Essity246837
Who We Are
Essity is a global leader in health and hygiene with our corporate headquarters in Stockholm, Sweden, and North American headquarters in Philadelphia, PA. We are a multi-billion-dollar company that is committed to breaking barriers to well-being. Essity does this through innovative brands in the areas of Professional Hygiene, Consumer Goods, and Health & Medical Solutions.
Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being. At Essity you will find a caring and compassionate culture where we remain grounded in our beliefs & behaviors.
About The Role
Essity Health and Medical is looking for a dynamic Marketing Activation Manager to join our team, where you'll play a crucial role in driving our marketing initiatives across various brands and channels. At Essity, we are committed to innovation and excellence, and we are looking for a passionate individual to help us achieve our goals.
As a Marketing Activation Manager, you will be responsible for executing marketing plans for the Wound Care team. You will create, execute, and follow up on media plans, ensuring alignment with marketing objectives and KPIs. Your expertise in marketing and media across Health and Medical channels will be invaluable. You will also provide insights to key stakeholders and partner with sales to synchronize marketing activities at customer points of sale. Additionally, you will drive a full digital funnel approach, leveraging CRM for scalable digital activities, and support customer education using global materials.
The ideal candidate should/could live in Charlotte, NC (preferred) or Philadelphia, PA.
We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace. We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to talk.
What You Will Do:
- Execute marketing plans according to briefs from BMs.
- Create, execute, and follow up on media plans.
- Ensure sufficiency and accuracy of A&P allocation.
- Drive constructive dialogue with BMs regarding A&P allocation.
- Provide channel and customer insights to local BMs.
- Partner with sales for synchronized marketing and sales activities at POS.
- Drive a full digital funnel approach to improve sales and marketing productivity.
- Support customer education in line with global guidance.
- Manage marketing operations and sales support activities.
- Ensure personal development of team members (where applicable).
- Bachelors degree in related field
- 3 years experience in Market Activation preferably in a healthcare setting.
- Familiar with KOL Engagement, Case Studies, and collaborating with a field Clinical Team
- Clinical Experience a plus
- Experience with managing external agency partners.
- Experienced in BTB and BTC.
- Skilled in creating and executing media plans.
- Proficient in leveraging DME and CRM for digital activities.
- Strong communicator with the ability to provide valuable insights.
- Collaborative team player who can partner effectively with sales.
- Excellent presentation skills
- Committed to personal and team development.
Guided by our Beliefs & Behavior, our culture is the foundation that connects our history with our future. At Essity, care, collaboration and inclusion are more than buzzwords, they are practiced on an everyday basis. And with a purpose of breaking barriers to wellbeing, promoting gender equality and enable customers and consumers to lead a fuller life at all stages of life, DEI is in our core.
As we work in diverse teams across geographies, cultures and professional areas, inclusive leadership is something we expect from ourselves and each other. In our leadership platform, we express this as leveraging the power of differences. From experience we know that diverse and inclusive teams are key to innovate and profitably grow our business while simultaneously address our ambitious climate targets.
What We Can Offer You
At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.
Compensation and Benefits:
Competitive annual salary annual incentive bonus/sales incentive benefits
Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience.
Along with competitive pay you will be eligible for the following benefits:
- United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance
- Wellness program provided through Rally
- Healthcare and Dependent Care Flexible Spending Accounts (FSA)
- 401(k) with employer match and annual employer base contribution
- Company paid Basic Life, AD&D, short-term and long-term disability insurance
- Employee Assistance Program
- PTO offering with Paid Holidays
- Voluntary benefits to include: critical illness, hospital indemnity, and accident insurance
- Employee discounts program
- Scholarship program for children of Essity employees.
Additional Information
The Company is committed to equal employment opportunity and providing reasonable accommodations to qualified candidates and employees pursuant to applicable law. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local law.
If you require reasonable accommodation as part of the application process please contact EssityHRNorthAmerica@essity.com
Together, we are improving lives, every day
Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.
Application End Date:
Job Requisition ID:
Essity246837
