Social Media Content Producer

Vrbo is seeking a hardworking and enthusiastic individual to help with social media content production. The role is entry-level, working alongside our Head of Social to further the growth of the Vrbo online community through producing and sourcing engaging content. You will help with creating content, sourcing quality UGC and travel photography, writing engaging copy, and occasionally scheduling content for publishing.

This role is part of the Global Social Media organization, and as part of our One Team approach, you will assist other markets as needed to support the performance and efficiency of our program. The candidate should have a creative mentality and be able to come up with content concepts that emphasize our value proposition and brand positioning. We are looking for someone who has experience posting to social network management platforms and has knowledge of creative tools such as Adobe Photoshop and Premiere. You will also have an eye for appealing imagery, and a compelling voice and tone to incorporate into our channels. This is an exciting opportunity to learn the inner workings of a growing social media program with the space to experiment and try new things.

Does this sound like you? Keep reading.

What you’ll do:

• Source travel photography and UGC, create videos, and write copy for TikTok, Facebook, Instagram, Twitter, and Pinterest

• Manage and maintain our global content library

• Partner with the internal creative and brand teams to deliver consistent tone of voice and messaging aligned to our brand positioning

• Ideate creative content based off traveler data and social media trends

• Optimize content and replicate top engagement or traffic driving pieces to continuously increase performance

• Work with our team to develop content tests in order to learn what resonates on our channels

• Support tracking/reporting against quarterly success metrics and goals as needed

Who you are:

• Bachelor’s in Marketing, Digital Media or any other related field; or equivalent related professional experience

• Required: Basic photo and video editing skills

• Required: Content portfolio and ability to complete a creative content exercise during hiring process

• Experience working with digital content and an up-to-date understanding of social media creative, advertising and analytics

• Experience writing original copy for social media channels

• Ability to quickly learn and master new tools and tasks as necessary

• Experience with social content management platforms like Khoros or Sprinklr will be helpful

• Experience with Adobe Photoshop, Premiere, and Rush is a plus. Experience with Figma is also beneficial

• Excellent written and verbal communication skills

• Meticulous and highly organized

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At Expedia Group, we believe in bringing people together and creating an inclusive workplace where everyone belongs and can do their best work. We care about our employees’ safety and wellbeing, so we’re requiring new hires in the U.S. to be fully vaccinated against COVID-19 and present acceptable proof of vaccination before their start date as a condition of employment. Expedia Group will consider requests for a reasonable accommodation as required under applicable law.

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.

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Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.