What are the responsibilities and job description for the CAMPAIGN ARCHITECT position at Formlabs?
Build the next set of innovative and impactful marketing strategies and tactics as a Campaign Architect . Solve problems ranging from how to get the broadest, most interesting / exciting way to drive exposure, to how do we best talk about our next gen game changing product(s)
This role is perfect for a creative, analytical, and technically savvy professional who thrives at the intersection of marketing, data, and innovation.
At Formlabs you have the opportunity to build new products, new applications, and even markets for our products and company. The Campaign Architect operates at the intersection of marketing, sales, engineering, and product, blending all the requirements and efforts of these teams into a cohesive strategy, plan, and ultimately creating impactful content, experiences, and value for the customer.. You'll not only lead the charge in crafting impactful campaign strategies at Formlabs, but you'll also play a pivotal role in building a brand and culture that inspires the world to see what's possible with 3D printing.
The Job :
- Design and execute innovative, data-driven marketing initiatives that drive user acquisition, engagement, and conversions.
- Analyze campaign performance to identify trends, optimize ROI, and uncover new opportunities for growth.
- Develop, manage, and analyze A / B and multivariate tests to enhance campaign effectiveness and optimize the user experience.
- Plan and execute cross-channel marketing experiments to improve reach, engagement, and revenue.
- Collaborate with creative, product, and engineering teams to align on campaign goals and deliver compelling marketing strategies.
- Develop and oversee the creation of landing pages, ensuring seamless user experiences and measurable impact.
- Implement and maintain robust tracking systems to monitor campaign performance and growth metrics effectively.
You :
Bonus Skills :
Our Perks & Benefits :
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.
