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Sales Development Representative

FranklinCovey
Salt Lake, UT Full Time
POSTED ON 1/27/2025
AVAILABLE BEFORE 3/27/2025

“We enable greatness in people and organizations everywhere.


FranklinCovey (NYSE: FC) is the workplace of choice for Achievers with Heart. We are one of the largest and most trusted leadership companies in the world, with directly owned and licensee partner offices in over 160 countries and territories. With more than 2,000 global associates, FranklinCovey transforms organizations by partnering with clients to build leaders, teams, and cultures that get breakthrough results through collective action. Our services and products are primarily delivered through our subscription offerings, which are comprised of the FranklinCovey All Access Pass, which is primarily sold through our Enterprise Division, and the Leader in Me membership, which is designed specifically for our Education Division. Enterprise clients include Fortune 100, Fortune 500, thousands of small and mid-sized businesses, and numerous government entities. FranklinCovey Education has shared our programs, books, and content with thousands of public and private primary, secondary, and post-secondary schools and institutions.


To learn more, visit franklincovey.com.


Title: Sales Development Representative

Division & Department: Enterprise Sales

Status: Full-Time Exempt

Reports to: Sales Development Manager

Location: On site – Greater Salt Lake City, UT


Job Summary

As a Sales Development Representative (SDR), you will establish relationships with potential customers through the early stages of their buyer journey. You will identify, educate, and qualify potential leads to generate new business opportunities that drive revenue growth. With a customer first mentality this role requires active listening, quick thinking, and a growth mentality to address customer needs and build meaningful interactions that showcase FranklinCovey’s unique value proposition. This includes target market penetration, cold calling on CXOs, senior-level executives, following up on marketing-generated leads, webinar and event follow-up, and more.


Essential Job Functions

  • Raise awareness and generate interest for FranklinCovey through multi-touch cold calling, emails, and social outreach to prospective customers
  • Educate prospects in FranklinCovey’s products, building high-level business cases that tie FranklinCovey’s solutions to customer goals and initiatives
  • Identify buyer potential utilizing a defined qualification framework
  • Schedule initial discovery calls for Account Executives
  • Meet or exceed assigned daily activity minimums of 80-100 activities
  • Manage your own book of accounts and set the strategy for effective book management
  • Provide constructive feedback on how to improve effectiveness and efficiency within the SDR role to SDR Managers and Sales Enablement
  • Collaborate with team members to share and learn from best practices


Basic Qualifications

  • High school diploma
  • 2 years of experience in an inside sales position


Preferred Skill & Experience

  • 2 years of experience making outbound/cold-calls
  • Ability to ask insightful questions and a keenness for problem-solving across multiple channels.
  • You have a high degree of resilience, enabling you to bounce back from setbacks.
  • You possess a player mindset; you strive to grow and develop and never back down from a challenge.
  • You are a powerful storyteller with the ability to clearly and confidently convey business value across key customers.
  • Your work ethic is unmatched- you are self-motivated and know how to utilize your resources and initiative to overcome challenges.
  • You're extremely coachable and willing to receive and implement feedback.
  • Excellent written and verbal communication skills
  • Experience with Salesforce, Clari/Groove, Gong, and SalesNavigator.


Unless otherwise noted, applications will be accepted for a minimum of three (3) days from the initial published date on the FranklinCovey job board, but the posting may close at any time after the specified duration.


Employer Information

Please visit franklincoveybenefits.com for a complete US benefits overview. Benefits may include medical, dental, or vision insurance, HSA, PTO, 401(k), holiday pay, employee stock purchasing options, or other benefits. To determine status eligibility, visit https://franklincoveybenefits.com/enroll/.


For an overview of our Interview Process, please visit https://franklincovey.com/careers/working-at-franklincovey/.


FranklinCovey is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Please visit https://www.franklincovey.com/careers/notices-and-provisions/ for our full Equal Employment Opportunity policies and Notice and Pay Transparency Nondiscrimination Provision.


Direct Reasonable Accommodation requests to accommodations@franklincovey.com.


For our Privacy Policy, please visit https://www.franklincovey.com/privacy.

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