What are the responsibilities and job description for the Vice President Digital Financial Services position at General Electric Credit Union?
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Vice President Digital Financial Services
General Electric Credit Union is a not-for-profit, member-owned full service financial institution headquartered in Cincinnati with branches in Ohio and Kentucky. At GECU, we pride ourselves on maintaining quality service, being an employee-friendly workplace, and developing our team members while teaching you the skills to lead you to career advancement opportunities.
Overview :
The VP of Digital Financial Services will be responsible for driving the Credit Union’s digital services strategy and innovation, ensuring a premier digital experience for our members. This role will focus on developing and managing cutting-edge digital products and enhancing GECU’s Online Banking and Mobile App platforms to boost member engagement, adoption, and satisfaction, all while aligning with business objectives and fostering a strong digital culture.
Essential Responsibilities :
- Develop a comprehensive knowledge of GECU’s consumer and business Online Banking and mobile app platforms, and all related services; while having an understanding and knowledge of other digital services, such as : payment systems (digital wallets and Zelle), online account opening, remote deposit capture services, and more.
- Create and manage a strategic roadmap for digital financial products, prioritizing features and updates based on user and member feedback, regulatory requirements, and industry trends.
- Communicate product vision, progress, and outcomes to stakeholders, including regulatory bodies, ensuring alignment with business goals and compliance requirements.
- Assist with troubleshooting, providing guidance, and offering support to internal team members and members, when applicable.
- Work closely with vendors, engineering, design, marketing, compliance, and other teams to deliver integrated digital financial solutions that meet user and business needs.
- Assist with the management and maintenance of risk assessments, user control audits and documentation, business impact and continuity plans, and vendor management for all relevant digital services.
- Participate in contract negotiations and effectively manage renewals to ensure adequate service levels and cost measures are intact.
- Ensure Credit Union and all Digital Services policies and procedures are adhered to.
- Drive adoption and product / service usage by understanding benchmarks, current usage, performance metrics, and will provide ongoing monitoring of analytics through monthly reporting.
- Build business case recommendations and strategies / plans for increasing penetration, overall usage, and ultimately revenue.
- Understand the strategic direction and goals of the Credit Union and can turn those goals into action items.
- Present recommendations for new technological advances and services to GECU’s Online Banking and mobile app channels, and in other digital channels.
- Grow and foster Product Ownership structure for digital solutions to influence culture and business outcomes.
- Prioritize and maintain product backlogs.
- Stay up to date on the latest financial technology trends, regulatory changes, emerging digital offerings, and vendor solutions.
- Propose, prioritize, and implement innovative approaches to enhance GECU’s financial digital products and maintain a competitive edge.
- Use financial analytics tools to track user behavior, product performance, and market dynamics and leverage insights to drive product improvements and strategic direction.
- Identify process improvement opportunities to reduce pain points and improve and enhance member’s experiences across digital channels.
- Responsible for assessing emerging trends, technologies, electronic platforms and potential partnerships that allow us to deliver innovative experiences and that simplify customer experience.
Education and Experience :
Knowledge, Skills, and Abilities :
At GECU, we want to support your wellbeing by offering a wide range of benefits :
And many more!
Come join GECU as we are a curated culture of respect, understanding, and mutual recognition. We believe forming bonds and connecting with each other only stands to strengthen the service we provide to our members in our mission of improving the Quality of Financial lives!
General Electric Credit Union is an Equal Opportunity Employer
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