What are the responsibilities and job description for the Social Content Manager position at H/L?
H/L is looking for an experienced Social Content Manager. You will plan, manage and coordinate execution of designated clients’ organic and paid social media efforts and work directly with the Account, Media, Creative and Production teams to own and grow the impact of client social channels. You will drive the entire process from planning to posting.
This is a hybrid role, with both office-based work at the H/L Oakland office and remote work.
What you’ll do:
- Strategy development
- Develop strategic social media plans with clear objectives and content pillars, aligning with client goals
- Identify key performance indicators (KPIs) to measure success and track progress
- Content creation, management and execution
- Develop content calendars in conjunction with overall client brand efforts, outlining social media activities for the annual year
- Generate and ensure content is tailored to each specific social media platform to optimize performance
- Monitor and respond to social media interactions and comments
- Cross-functional collaboration and client communication
- Work closely with the client Account team to understand brand voice, audience and objectives
- Collaborate with Creative and Production to produce high-quality assets
- Present strategy recommendations and proposals to key client contacts
- Measurement
- Regularly analyze social media metrics to identify trends and opportunities
- Generate regular reports that detail performance and insights
About you:
- Professional Competencies:
- Bachelor’s degree in marketing, communications, business, or other closely related area
- Two to three years of experience in an advertising or marketing agency setting
- Experience managing multiple tasks and projects concurrently
- Ideally, a basic familiarity with Asana and Slack
- Behavioral Competencies:
- Team Consciousness – understands that one’s actions affect others and the agency as a whole and acts accordingly
- Accountability – takes responsibility
- Diplomacy – manages internal relations for all departments and looks for the most effective solution to better the entire agency and project
- Critical Thinking – evaluates opportunities for efficiencies and effectiveness
- Team Driver – drives the process, project, communication, and finances forward on a daily basis
- Adaptability – remains flexible and focused in an environment of changing circumstances
Due to the high volume of applications, we are unable to provide an individual response to every candidate.
For SF Bay Area / CA based: H/L offers projected salary range for a position as an estimate of what the company believes is a reasonable pay scale. The salary range for this position is expected to be between $75,000 and $90,000 per year. The actual salary offered to a successful candidate will depend on various factors, including the job’s scope and responsibilities, the candidate’s qualifications, budget availability, internal pay equity, geographic location, and external market pay rates for similar positions. These factors will determine the final compensation, which may vary within the stated range.
About H/L:
Since 1985, H/L has been fiercely independent and making Momentum. Our strengths include local and national media activations, creative development, insights and analytics, full-scale digital and video production, multicultural marking, and PR.
We’re headquartered in Oakland, California, with people in 20 states, and offices in Atlanta, Kansas City, Miami, Phoenix, and St. Louis. What unites H/Lers across the country is a common drive—to pioneer new ways to push clients’ businesses forward and serve the communities we call home.
Learn more at www.HL.Agency.
Salary : $75,000 - $90,000
