Social & Influence Manager

The Role

As the Social & Influence Manager you will be the business owner of all organic social and community-related programs and projects. You will be primarily responsible for developing a comprehensive social media & Influencer strategy for Hårklinikken, working closely with the Marketing & Brand Team to develop social first campaigns, build and drive community engagement and maximise the reach and impact of brand and product content.

This role will shape Hårklinikken’s voice across social channels, ensuring all content reflects brand values and resonates with our audience. Collaborating cross-functionally, the role supports broader goals and champions community-driven storytelling to strengthen authentic brand connections globally.

Primary Relationships 

Reporting to the Head of Marketing & Brand, the Social & Influence Manager will work closely with the Marketing & Brand Team, Digital team and our Clinic Leadership team.

Job Responsibilities 

• Develop and create meaningful stories around Hårklinikken and its global community that will drive consumer reach, brand equity, community building, and earned media value.
• Own and drive Social Media strategy and execution across all relevant social media platforms.
• Own Social Media content strategy for social-first or socially native campaigns and other Consumer Engagement streams to build consistency and innovation.
• Own Digital Influence, working closely with the VIP & Community Director, Clinic Directors and our Hair Specialists to transform our global Talent strategy into actionable initiatives within social ecosystems. This will include end-to end management of Influencer Service and management of their deliverables.
• Scale UGC and organic assets to support brand awareness and conversion KPIs, managing the platform relationships as well as influencer relationships.
• Champion social-first content strategy, capture, and execution across all major touchpoints; including behind-the-scenes content on campaign shoots, on-site content capture at brand events, and guidance on global talent content capture and rollout cadence.
• Evaluate the relevance of new channels and accelerate their development.
• Ensure Hårklinikken is consistently, creatively, and proactively engaging consumers, influencers, and advocates across social media to drive earned conversation and brand advocacy.
• Work in partnership with Communications leads and agencies on earned media strategy, inclusive of talent partnerships, brand events, cultural moments, and major campaigns.
• Manage social media analytics and formalize reporting across channels.
• Build and own Social & Customer Community Management strategy in conjunction with our Retention & CRM Manager.

Core Competencies

• A minimum of 5 years of experience in developing and executing social and community strategies within the beauty or luxury fashion sectors.
• Well-established connections with creatives, talents, agencies, and content producers, enhancing the effectiveness of social strategies.
• A solid understanding of Community building at the social level, with a knowledge of how-to best leverage talent within the content infrastructure.
• Natural storytelling abilities, with a comprehensive understanding of brand, communications, and marketing infrastructure.
• Exceptional written and verbal communication skills.
• Skilled in forging strong working relationships across the business, with the ability to influence others effectively towards shared goals.
• Leadership qualities that include trust in team members' intentions, empathetic problem-solving, and viewing mistakes as opportunities for growth.
• Active engagement and presence in online and social media platforms.

Who Are We?   

Founded in 1992 in Copenhagen, Hårklinikken’s award-winning treatment regimen is expert-formulated to help clients achieve optimal scalp health and long-lasting hair gain with product blends rich in potent botanicals. 

We’ve masterminded a diagnostic approach to hair health known as The Hårklinikken Method. Beginning with a consultation – conducted virtually or in-person at one of our clinics in New York, Beverly Hills, Copenhagen, Aarhus, Dubai, or Reykjavik – our specialists create a regimen of Hårklinikken essentials, personalised to each client’s individual needs. 

We’re on a mission to help as many people as possible achieve fuller, stronger, healthier hair with restorative products that optimise conditions for hair growth.  

Our work environment includes: 

• Modern clinics with maximum focus on quality and aesthetics
• Safe work environment
• International workforce
• Growth opportunities
• A flexible hybrid working policy
• 401k contributions
• PTO allowance
• Discounts and allowances on products and treatments

Equal Employment Opportunities 
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences, and backgrounds creates an environment that produces extraordinary results.