What are the responsibilities and job description for the VP, CSA Consulting position at Havas Group?
Hybrid
S/He plays a key role across the Media Experience process and works in close conjunction with Intelligence, Media Development and Clients teams to drive client value.
S/He is a key liaison between local market and global governance of Mx Measurement to ensure we keep developing the Media Experiences system to exceed global and local needs.
Previous Experience & Industry Background
Qualifications & Languages:
Soft skills & Competencies
Explaining business Intelligence standard concept
Technical skills
Agency :
Havas Media New York
Job Description Summary :
The Measurement Senior Manager is responsible for deploying the Mx Measurement process across all clients either on data and analytics or technology.S/He plays a key role across the Media Experience process and works in close conjunction with Intelligence, Media Development and Clients teams to drive client value.
S/He is a key liaison between local market and global governance of Mx Measurement to ensure we keep developing the Media Experiences system to exceed global and local needs.
Job Description :
Mission & Responsibilities
Measurement best practices
- Embody the Measurement excellence
- Champion Havas unique approach by emphasizing data in media experiences
- Identify and provide solutions and products to data-based challenges (both client and internal)
- Ensure the strategic set up and application of data, technology, measurement, reporting, and analytics
- Provide direction, coaching and support on data analysis, survey design, test design
- Derive insight and identify strategic and tactical opportunities from data sets
- Be accountable for a greater leverage of data, technology, measurement, and analytics to drive client value
- Ensure the right data usage of Havas Media ID based addressable audience platform (Converged) and participate in the selection of local data providers
Measurement ownership
- Ensure best in class measurement
- Define KPIs and leading indicators for strategy, planning and measurement purposes
- Identify Measurement tools and requirements including Effectiveness approaches
- Set learning agenda
- Work to understand data, analytics and measurement questions, applications and use cases
- Play a major role in new business pitches with clients and internally to create best in class strategy
Previous Experience & Industry Background
10 years professional experience in data, analytics or business intelligence
Media, Brand, Consulting, Technology
Qualifications & Languages:
Bachelor’s or Master’s degree in Statistics, Econometrics, Economics or Marketing
Languages: English (Advanced)
Soft skills & Competencies
Managing execution and optimizing process
Taking initiatives (action oriented)
Explaining business Intelligence standard concept
Designing reports
Data quality assessment and analysis
Data systems management
Technical skills
Query language
ETL development
AdTech API
MarTech data management
Office software
Comp: 175K-180K
Contract Type :
Permanent
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.
