Graphic Designer/Social Media Manager (HAWCS)

Job Description

Hillpointe is a fully integrated real estate development and investment management firm focused on developing market-rate workforce housing across the Sun Belt. Ranked at the top of NMCH's Builders and Development companies, our team ensures best-in-class execution. This position is more than just a job - it's a career-defining opportunity! At Hillpointe, you'll be part of a dynamic, innovative team that makes tangible impacts on day-to-day operations and contributes directly to overall success.

Graphic Designer/Social Media Manager

We're seeking a creative and strategic individual who will be instrumental in helping our Housing and Workforce Collective Solutions department amplify its impact by creating high-quality visual content and managing our social media presence.

The ideal candidate is visually creative and community-focused, with a talent for storytelling and a passion for our mission. This role will be essential in building awareness, engaging our community, and driving impact through consistent and impactful content.

Responsibilities:

Graphic Design (50%):

• Design and produce digital graphics for social media, website, email marketing, and print materials, ensuring brand consistency across platforms.
• Collaborate with the team to develop visual content for campaigns, events, and fundraising initiatives that support HAWCS' mission and programs.
• Create infographics, educational graphics, and visually compelling posts that communicate our mission, values, and impact.
• Manage design projects from concept to completion, adhering to timelines and feedback cycles.
  
  

Social Media Management (50%):

• Develop, implement, and manage social media strategies for platforms like Facebook, Instagram, TikTok and LinkedIn.
• Create and maintain a social media content calendar, scheduling 3-5 posts per week that engage, inform, and inspire our audience.
• Monitor engagement and interact with followers to foster community, answer questions, and build relationships.
• Analyze and report on social media performance, offering insights and recommendations to improve engagement and reach.
• Stay up-to-date on social media trends and best practices, adapting strategies as necessary.
  
  

Requirements:

Education & Experience:

• Bachelor's degree in Graphic Design, Marketing, Communications, or a related field.
• 3-5 years of experience in graphic design and social media management, preferably within a nonprofit or mission-driven organization.
  
  

Skills & Qualifications:

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva.
• Experience with social media management tools (e.g., Hootsuite, Sprout Social) and analytics (e.g., Facebook Insights, Google Analytics).
• Strong portfolio demonstrating graphic design skills and creative flair.
• Excellent written and verbal communication skills with a keen eye for detail.
• Ability to work independently, manage multiple projects, and meet deadlines.
  
  

Preferred Qualifications:

• Certifications such as Adobe Certified Expert, Hootsuite Social Marketing, or Meta Blueprint.
• Experience with email marketing tools like Mailchimp and basic video editing skills.
• Familiarity with SEO basics and website CMS (such as WordPress) is a plus.
  
  

NOTE: This document outlines the general nature and level of work expected from individuals in this role. It's important to understand that this is not an exhaustive list of responsibilities, duties, and skills. Additional tasks or job functions that can be safely performed may be required as necessary by supervisory personnel. This flexibility in additional duties showcases the company's adaptability and encourages employees to be versatile. The employee is expected to adhere to all work rules, procedures, and policies established by the company, including, but not limited to, those contained in the employee handbook.