VP, Beverage Marketing

ABOUT US

HirexHire (pronounced hire by hire) is a Chicago-based recruiting and talent consultancy that integrates with companies short-term to provide long-term talent solutions. We take a seat in our client’s everyday operations to understand their people goals, gaps, and challenges. We then develop and implement the processes and technologies to execute a sustainable and scalable talent plan.

We partner with companies expecting or experiencing high growth which need to hire at scale or fill a critical role rapidly. Our clients are not looking for quick-fix placements but are thoughtfully building a hiring strategy to scale their businesses.

OUR CLIENT 

Location: Chicago, IL

Industry: Consumer Staple Products, Cannabis

Company Size: 4,000 Employees

What They Do: Our client in the cannabis industry currently operates in a quarter of the country with double-digit retail locations and a triple-digit growth rate making them one of the fastest-growing companies in North America. As they avidly tackle nationwide development with cultivation facilities, dispensaries, and their headquarters in Chicago – the demand to fill their teams is at an all-time high.

THE ROLE

We are seeking a seasoned Vice President of Beverage Marketing to lead the development and execution of our client’s marketing strategy. The ideal candidate will have a proven track record of building brands, developing high-performing marketing teams, and driving revenue growth, particularly in the beverage sector. You’ll be responsible for positioning our brands in a competitive market, driving customer acquisition, and fostering deep brand loyalty across various channels. This role requires a strategic thinker with an entrepreneurial mindset and hands-on approach to executing plans and building the future of beverage brands.

WHAT YOU WILL DO

• Develop and execute a comprehensive, data-driven marketing strategy to support company growth and brand positioning.

• Lead and inspire a growing marketing team, setting clear objectives and ensuring alignment with business goals.

• Oversee brand positioning, creative direction, and execution of marketing campaigns to strengthen brand equity and drive volume growth.

• Act as a key strategic partner to executive leadership, sales, and product teams, driving company growth through innovative marketing initiatives.

• Conduct ongoing consumer research and analysis to identify brand/product opportunities and develop customer segmentation strategies.

• Manage the brand P&L, including forecasting, budgeting, and spending plans.

• Design and implement high-impact consumer marketing programs to drive brand awareness, velocity, and sales growth.

• Establish KPIs to measure the success of marketing initiatives, using data to optimize strategies and maximize ROI.

• Establish and track brand health metrics to achieve brand growth and health targets.

• Ensure compliance with company policies, safety procedures, and fair employment practices.

WHAT YOU WILL LIKELY NEED

• Bachelor’s degree required; MBA preferred

• 12 years of progressive marketing experience, with 7 years in team management, preferably within the beverage, food, or CPG industries.

• Proven track record in brand management, new product development, and leading marketing teams.

• Experience in driving brand growth and bringing new products to market.

• Strong commercial and financial acumen, with P&L management and budget forecasting experience.

• Ability to apply consumer insights to product development using both qualitative and quantitative research methods.

• Expertise in brand development, creative direction, and executing successful marketing campaigns.

• Experience working cross-functionally with sales, operations, and leadership teams.

• Proven ability to lead, build, and manage strong cross-functional teams in fast-paced environments.

• Highly motivated, innovative, and able to work both independently and collaboratively.

• Strong communication, critical thinking, and problem-solving skills, with an entrepreneurial mindset.

ADDITIONAL REQUIREMENTS

• Must pass any required background checks.

• Must comply with all legal or company regulations for working in the industry.

• Must possess a valid driver’s license

• Must be a minimum of 21 years of age