DIRECTOR OF CASH PAY SERVICE LINE DEVELOPMENT

About:

Hoskinson Health & Wellness Clinic is a cutting-edge, family-owned medical facility committed to providing exceptional, holistic care for the whole family. Since our opening in October 2022, over 11,000 patients have joined our clinic, reflecting our dedication to a healthcare experience built on trust and collaboration.

We are a rapidly growing, physician-led healthcare organization dedicated to delivering cutting-edge care, innovation, and personalized medicine. In addition to our robust medical and research offerings, we are expanding into high-end, cash-pay service lines that cater to wellness, performance, and regenerative medicine. These offerings will include ketamine therapy, guided meditation, darkness retreats, stem cell therapy, executive physicals, performance-enhancing medicine, cosmetic services, and more.

Job Summary:

We are seeking a highly motivated, intelligent, and results-oriented Director of Cash Pay Service Line Development to take our vision for these services and transform them into successful, revenue-generating business units. This role is critical for crafting innovative offerings that appeal to local and international clients while establishing our organization as a premier destination for high-end medical services.

Key Responsibilities:

Business Planning and Execution

• Take service line ideas from concept to execution, creating detailed business plans that include market analysis, cost estimates, ROI projections, and operational requirements.
• Develop and execute comprehensive marketing strategies to promote each service line to target audiences, including local, regional, and international clients.
• Get all of the necessary stakeholders together and then come up with a actual business plan for those ideas, a timeline, a budget and understand the impact it will have to the organization and its resources.
• Work with stakeholders to ensure all operational, staffing, and legal requirements are met before launch.
• Take service line ideas and create a priority queue and figure out which to tackle first based on operational capacity, revenue generation and feasibility.

Service Line Development and Optimization

• Build out service ensuring profitability and high-quality patient experiences.
• Establish success metrics for each service line and continuously evaluate performance, making adjustments to improve outcomes and revenue generation.
• Collaborate with the Chief Medical Officer (CMO), physicians, and operations teams to align services with organizational goals and maintain compliance.
• Ability to keep people on a strict timeline and be goal oriented to keep the company’s mission moving constantly.

Client Outreach and Relationship Building

• Develop and manage a network of high-value clients, creating a reputation for Hoskinson Health & Wellness Clinic as a destination for premium, cutting-edge medical services.
• Engage with external partners, including referral sources and marketing agencies, to drive business to new service lines.
• Serve as the public-facing representative for the clinic’s advanced high end medical services attending events and cultivating client relationships.

Leadership and Team Collaboration

• Lead cross-functional teams to prioritize, develop, and launch multiple service lines simultaneously.
• Facilitate buy-in from all stakeholders, ensuring alignment and adherence to timelines and goals.
• Manage competing priorities effectively, keeping projects on schedule and on budget.

Creativity and Innovation

• Identify new, innovative service line opportunities that align with the organization’s vision and emerging trends in wellness and regenerative medicine.
• Propose creative solutions to challenges, from marketing strategies to operational workflows.
• Collaborate with the CMO and leadership to prioritize projects based on feasibility, revenue potential, and organizational capacity.

 Marketing & Patient Engagement

• Develop and execute marketing strategies to promote services to the target audience.
• Create patient-centric messaging that highlights the value, convenience, and quality of the offerings.
• Lead the development of digital marketing campaigns, social media presence, and partnerships to increase awareness and drive patient acquisition.

Financial Oversight & Performance Tracking

• Monitor financial performance of services and adjust strategies as needed to meet revenue targets and profitability goals.
• Provide regular reports to stakeholders and senior leadership on the success, challenges, and opportunities within the service lines.
• Ensure compliance with financial regulations, patient confidentiality, and insurance guidelines related to cash pay models.

Qualifications:

• Bachelor’s degree in business, healthcare management, or a related field (advanced degree preferred).
• Minimum 8–10 years of experience in service line development, business planning, or healthcare operations, preferably in a large organization with multiple new service offerings.
• Proven track record of developing and implementing successful business units in the medical or wellness space, with a strong understanding of cash-pay models.
• Familiarity with medical terminology and the ability to interface effectively with physicians and clinical teams.
• Exceptional leadership skills with experience managing cross-functional teams to achieve ambitious goals.
• Strong marketing acumen, including experience with client outreach and campaign development for high-end medical services.
• Highly organized and detail-oriented, with the ability to juggle multiple projects and meet strict deadlines.
• Creativity and a passion for innovation, with the ability to identify unique market opportunities.

Why Join Us?

• Work in a dynamic, fast-paced environment with the autonomy to shape and execute groundbreaking initiatives.
• Collaborate with a team of visionaries who are redefining healthcare and wellness.
• Enjoy the support of a physician-led, family-owned organization committed to innovation and excellence.
• Contribute to the growth of a premier medical destination that attracts high-value clients from around the world.

   Benefits

• Health Insurance: The company covers 100% of health insurance premiums, including medical, dental, vision, short term disability, long term disability, and Life Insurance coverage.
• Supplemental Insurance: Employees have voluntary access to additional policies such as hospital, cancer coverage, accident insurance, and voluntary life through a supplemental provider.
• Retirement Benefits: Enjoy a generous retirement plan with a competitive company match - no waiting period required.
• Paid Time Off (PTO): Benefit from a generous PTO policy.
• Professional Development: Hoskinson Health and Wellness Clinic supports the professional growth of all employees by offering assistance for continuing or additional education with Human Resources approval.

Company Mission and Philosophy:

Hoskinson Health & Wellness Clinic is owned by physicians who have teamed together to help end discrepancies they have seen for decades in the healthcare space. Our mission is to help patients truly live better, healthier lives by providing comprehensive care through a variety of specialists and support services. To ensure this mission is met, we focus on integrating highly effective technology, encourage collaboration among the team, and take lower patient volumes to allow patients more time with our staff.

This is a unique opportunity to shape the future of regenerative medicine and anti-aging therapies. If you have the expertise and drive to lead transformative innovation, we want to hear from you!

Hoskinson Health & Wellness Clinic is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. The Clinic is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation to participate in the job application or interview process, contact Human Resources at 307-387-9850.