What are the responsibilities and job description for the Marketing / Social Media / Content Manager position at I Heart Mac and Cheese?
Do you want to join an awesome national growing coffee shop chain?! Do you want to work in a fun and easy-going work environment? Do you want to hone-in on your social media & marketing skills with some of the best professionals in the industry!? Then you'll fit in perfectly with our corporate marketing team here at Pilar Coffee Bar!
We are looking for a Marketing / Social Media / Content Manager with experience in managing multiple accounts, placing social media paid advertisements, engaging influencers, and customers via the platforms and more. Some proficiency in graphic design/Adobe design programs such as Canva, Photoshop, Illustrator, Premiere or After Effects is a plus.
Our ideal candidate is an outgoing, hard-working, diligent, and a willing to learn team player who will play a pivotal role in managing, scheduling, and creating digital content for the brands as well as across various social media platforms, while up-keeping customer messages, comments, and reviews via social media/review platforms.
Responsibilities
• Create & developing social media strategies
• Create digital content in accordance to deadlines
• Manage a variety of social media pages for each location
• Provide excellent customer service via social media and review platforms
• Place geo targeted paid social media advertisements per platform
• Assist Director of Marketing in developing campaigns
• Organize content photoshoot/video shoot days
• Edit footage/photos needed for social media or other collateral
• Create social media calendars for planned content
• Schedule and book social media influencers to store locations
• Post and schedule out content for each store location per platform
• Assist Director of Marketing in executing marketing campaigns & product rollouts
• Create digital content & collateral for franchise owners
• Develop and execute video shoots for a variety of platforms including Tik Tok, YouTube, Instagram, and Facebook.
• Create analytical reports for each platform or social media paid advertisement completed
• Collect and deliver analytical findings to franchisees after every social media campaign push
• Develop and monitor lead generation ads
Qualifications
• Proficiency with many social media platforms including Instagram, Facebook, Tik Tok, YouTube, etc.
• Knowledge of placing social media paid advertisements
• Strong understanding in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Must have the diligence on monitoring all social media accounts
• Proficient/have a good grasp on videography and editing
• Proficient in creating relevant digital content depending on purpose
• Understanding of photography and editing
• Understanding marketing tactics and brand awareness
• Proficient in utilizing social media management platforms
• Must be teachable and willing to learn
• Must have the ability to jump from project to project
• Proficient in following trends and current events
• Excellent customer service
• Great organizational skills
• Proficient in Adobe Creative Suite a plus!
• Experience in WordPress a plus!
