What are the responsibilities and job description for the Paid media specialist position at inSync Staffing?
Paid Media Specialist
Pay Rate : $45.00 / hour to $50.00 / hour DOE
Hours : 8 : 00 a.m. to 5 : 00 p.m.
Location : Remote anywhere in the US
Duration : 4 months
As a Paid Media Specialist, you will be responsible for planning, executing, and optimizing digital advertising campaigns across multiple platforms and channels, targeting B2B prospects and customers to drive lead generation and brand awareness.
Essential Duties and Responsibilities
Campaign Strategy
Collaborate with the marketing team to develop and implement comprehensive paid media strategies that align with B2B objectives, such as lead generation and brand awareness.
Platform Management
Manage and optimize campaigns on various platforms, including Google Ads, Microsoft Ads, and social media channels like Social Media Company, Instagram, Pinterest, and Twitter.
Ad Creation
Work with creative teams to develop compelling ad copy, designs, and formats tailored to engage the B2B audience.
Audience Targeting
Use audience segmentation and targeting strategies to reach specific B2B customer segments with tailored messaging.
Budget Analysis
Assess media spend across campaigns, ads, and keywords, providing data-driven optimization recommendations.
A / B Testing
Conduct A / B tests on ad creatives, headlines, and landing pages to maximize click-through and conversion rates.
Performance Analysis
Monitor campaign performance metrics and provide actionable insights to continuously improve results.
Reporting
Generate regular performance reports and share insights and strategic recommendations with stakeholders.
Compliance
Ensure all ad campaigns comply with advertising regulations and industry best practices.
Emerging Trends
Stay informed about industry trends, new advertising technologies, and best practices to identify growth and innovation opportunities.
Minimum Qualifications
Experience
1 3 years of experience executing digital ad campaigns across various platforms, including Google Ads, Microsoft Ads, and social media (Social Media Company, Instagram, Pinterest, Twitter).
Analytical Skills
Proficiency with analytics tools, such as GA4 and Adobe Analytics, with strong analytical and problem-solving skills for data-driven decision-making.
Communication and Collaboration
Excellent communication and teamwork skills for effective cross-functional collaboration.
B2B Marketing Knowledge
Familiarity with B2B marketing principles and best practices is preferred.
Education
Certifications / Training
Certifications in relevant platforms (e.g., Google Ads, Microsoft Advertising, Google Analytics) are a plus.
Benefits (employee contribution) :
Health insurance
Health savings account
Dental insurance
Vision insurance
Flexible spending accounts
Life insurance
Retirement plan
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Last updated : 2024-11-20
Salary : $45 - $50
