What are the responsibilities and job description for the Associate Manager, Content Marketing Services position at InterContinental Hotels Group?
The Associate Manager, Content Marketing Services plays a key role in supporting the Field Marketing team by executing various content marketing initiatives. This includes managing Enhanced Websites and implementing effective Search Engine Optimization (SEO) strategies. The position is focused on enhancing our digital presence and driving engagement through targeted content marketing efforts.
Your day to day
- Works collaboratively with internal and external teams, including Field Marketing Advisory Services managers, copywriters, developers, designers and agency partners.
- Review and implement content developed by external partners in our enterprise content management system, Adobe Experience Manager (AEM), and create, activate and maintain hotel websites.
- Manage intake of content requests and execute updates to content and photography on hotel websites. Light copywriting may be required.
- Optimizes on-page elements such as title tags and meta descriptions, and executes updates across hotel listing platforms
- Clear understanding of SEO strategy and localization, reviewing content developed by external partners and confirming multiple brands’ tones of voice
- Benchmark digital activities against those of our peers in the industry; improve content marketing strategy and tactics.
- Maintain & track daily tasks and status updates according to IHG processes and support development of process enhancements.
What we need from you
- Experience in Adobe Experience Manager (AEM) or other enterprise content management system
- 2 - 5 years relevant experience in digital marketing, including website content management, field marketing, channel management, and SEO.
- Travel and/or Hotel Industry experience preferred.
- Understanding of hotel industry, particularly in digital marketing
- Familiar with digital marketing best practices, trends, and tools.
- General knowledge of SEO strategy and localization.
Location - Hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.
The salary range for this role is $46,226 to $70,000 This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.
#LI-AA1
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.
Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
Important information:
- The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
- No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
- If you require reasonable accommodation during the application process, please click here.
- IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.
Salary : $46,226 - $70,000
Residential Marketing Associate, Content
The RMR Group LLC -
Atlanta, GA
Head of Technical Services (Librarian II, III, or IV) Georgia Tech Library
ELUNA Content Working Group -
Atlanta, GA
Nonprofit Content Publishing and Marketing Coordinator
Nexus Marketing -
Atlanta, GA
