What are the responsibilities and job description for the VP - Account Director position at IPG Health?
JOB SUMMARY:
The VP, Account Director (VP, AD) acts as a lead strategic partner for clients and internal team members through strong leadership and communication skills. The VP, AD guides the internal team to keep projects moving in the right direction. They proactively identify opportunities for overall business development.
ESSENTIAL FUNCTIONS:
- Client & Business Management: Maintains strong relationships with clients by supporting tactics and the overall brand vision
- Team Management & Leadership: Empowers direct and indirect reports through mentorship, guidance, and leading by example
- Strategic Thinking: Provides knowledge and understanding of client's products, marketing objectives, and promotional activities of similar or competitive products to contribute innovative ideas and tactics
JOB DUTIES / RESPONSIBILITIES:
Client & Business Management:
- Maintains and owns strong client(s) relationships by consistently thinking proactively about brand strategy
- Initiates additional workstreams to support client goals and create organic growth
- Oversees brand deliverables through various stages of a project plan
- Handles multichannel production such as photo shoots, video shoots, and TV, and identifies new media opportunities
- Oversees all facets of complex projects; guides the internal team and efficiently communicates all critical pieces to the clients
- Understands the new business pitch process and participates as appropriate
- Participates in discussions about client budgets, scopes, and managing projects in partnership with internal teams
- Thinks about the IPG Health network as a whole; collaborates proactively with agency partners to solve client issues
- Acts as main point of contact for internal teams including finance, project management, creative, strategy, medical
- Resolves conflicts internally and externally and escalates to manager when appropriate
Team Management & Leadership:
- Manages, motivates, and develops teams through consistent mentorship
- Understands the roles and responsibilities of direct and indirect reports
- Empowers employees and gives them confidence in their roles
- Writes and delivers annual performance review for direct report(s)
- Defines performance goals for direct reports and implements plans for growth opportunities
- Works with senior management and HR to develop constructive solutions when faced with challenging situations
- Delegates tasks to junior team members and provides direction on projects
- Participates in scoping and staffing discussions with finance partners
- Demonstrates competency in all junior level account responsibilities and provides coverage when needed
- Assists with P&L responsibility
Strategic Thinking:
- Plays a critical role in the creative development process
- Assists in developing and activating engagement plan to include objectives and measurement goals
- Understands client category and medical and strategic aspects of brand, and presents to client
- Contributes to client discussions about brand evolution and future planning
- Understands core marketing principles as it pertains to the clients
- Identifies opportunities for overall business development and actions next steps
EDUCATION:
- Bachelor's Degree (Preferred)
LICENSES & CERTIFICATIONS:
- N/A
EXPERIENCE:
- 8 Years - Professional Experience (Required)
- 8 Years - Relevant Industry Experience (Preferred)
KNOWLEDGE, SKILLS, & ABILITIES:
- Healthcare and pharma advertising/marketing experience preferred, but not required
- Experience managing multiple direct reports
- Excellent verbal, written, and presentation skills
- Strong digital, media, social knowledge and analytics, and application
- Basic knowledge of Microsoft Office Suite (Word, PowerPoint, Excel, Outlook, Teams)
COMPETENCIES:
- Forward thinking
- Communication
- Effective leadership skills
- Critical thinker
- Big picture thinking
- Curiosity
SALARY:
- $120,000 - $175,000 annually
STATEMENT OF UNDERSTANDING:
This Job Description is not a contract of employment but serves as a reference for your mutual understanding of the terms and conditions associated with the position.
Your role may vary from this description, and you may be asked to perform other duties or have additional responsibilities outside of what’s outlined above. If you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.
There are three types of Employee Work Arrangements that classify where a person conducts work: In-Office, Hybrid, and Fully Remote. The amount of time an employee spends working virtually versus in person is dictated by their work arrangement classification, the demands of the role, the needs of the agency and their team, and a person’s performance.
This job description is not intended to include modifications consistent with providing a Reasonable Accommodation.
Salary : $120,000 - $175,000