What are the responsibilities and job description for the Vice President of Marketing (B2C) position at Joyce Windows, Sunrooms & Baths?
Job Description: Are you obsessed with lead generation and ready to take marketing to the next level in the home improvement industry? We're looking for a dynamic VP of Marketing to own our B2C marketing strategy, driving lead generation and sales growth for a thriving, well-established company.
Key Responsibilities:
Key Responsibilities:
- Lead Generation Focus: Create and execute powerful B2C lead generation campaigns that boost customer acquisition and sales
- Marketing Leadership: Manage all marketing channels—digital, SEO/SEM, social media, and traditional ads—ensuring consistent and effective messaging
- Sales Funnel Optimization: Streamline the sales funnel for higher conversion rates and maximum ROI
- Team Leadership: Lead and mentor a high-performing marketing team, fostering innovation and accountability
- Data-Driven Strategy: Leverage analytics to optimize campaigns and make informed marketing decisions
- 5 years of B2C marketing experience with a focus on lead generation
- Proven success in driving results through data-driven strategies
- Strong leadership skills with experience growing and developing teams
- Competitive salary
- Health, dental, and vision insurance
- 401(k) matching and paid time off
