What are the responsibilities and job description for the Social Media Manager (m/f/d) in Austin, TX position at KNIME?
Description
KNIME is growing rapidly and we’re seeking smart, motivated, and creative people up for the challenge of helping us achieve ambitious scaling goals while continuing to empower the active community. We are currently looking for a Social Media Manager (m/f/d) in Austin, TX.
Who You Are
You are strategic and creative, and play a pivotal role in shaping and executing social media
strategy. You engage target audiences and new audiences, all while reinforcing brand presence
and guidelines. You will spearhead your own social campaigns and initiatives in a growing team,
and support our lead in Brand Marketing & Awareness.
The Ideal Candidate Has
KNIME is a fast-growing international Enterprise Software company. At KNIME, we build innovative software to help individuals and organizations make sense of their data through an intuitive, visual approach to data analytics and through integrations to the most advanced data science and AI/ML techniques on the market. KNIME Software comprises two products: the free and open KNIME Analytics Platform which has an intuitive low-code, no-code interface that allows anyone from spreadsheet users to seasoned data scientists to analyze their data; and KNIME Business Hub, its commercial complement that allows for large-scale collaboration and dissemination of insights across an enterprise.
At the core, we are an open-source company, which requires KNIMErs often to challenge and rethink conventional commercial strategies and ensure that the user – whether free or commercial – is at the center of every decision being made. At KNIME, you’ll gain experience working with industry leaders in their field – KNIME is used by many Fortune 500 enterprise customers, across 60 countries.
KNIME is growing rapidly and we’re seeking smart, motivated, and creative people up for the challenge of helping us achieve ambitious scaling goals while continuing to empower the active community. We are currently looking for a Social Media Manager (m/f/d) in Austin, TX.
Who You Are
You are strategic and creative, and play a pivotal role in shaping and executing social media
strategy. You engage target audiences and new audiences, all while reinforcing brand presence
and guidelines. You will spearhead your own social campaigns and initiatives in a growing team,
and support our lead in Brand Marketing & Awareness.
The Ideal Candidate Has
- At least 3-5 years of social media management experience; preferably with major brand accounts, or with a focus in technology.
- Exceptional copywriting and storytelling; detail-oriented creativity allowing you to write compelling copy customized for multiple social platforms with minimal error. Inspire action, engagement, and excitement on social.
- Proven social media marketing strategy success and management; comprehensive planning in alignment with company goals and global reach.
- Strategic collaboration instinct; partnering effectively across the organization to guide internal/external stakeholders and deliver highest quality work.
- Eye for design; provide visual creation or feedback/direction for creation, supported by lead designers.
- Video production ability; you’re familiar with Adobe Suite or in-app creator tools, and understand what works with each platform and why.
- Strong initiative; you take well-calculated risks, are able to bring new ideas, and identify opportunities and prioritize accordingly.
- Empathetic understanding of community; you can communicate professionally and compassionately with our community, and help maintain positive brand image.
- Data-inspired approach; you measure performance in an effective, actionable way, make it a habit to learn from outcomes, and pursue improvement for the team.
- Record of building and executing top-tier influencer marketing programs.
- Proficient in best practices across social media platforms, including LinkedIn, Instagram, Facebook, TikTok, Twitter/X. (Optional: Mastodon, Reddit)
- Familiarity with tools for tracking analytics, social listening, and channel management, like Brandwatch, Sprout Social, Sprinklr.
- Increasing brand awareness and driving top-of-funnel growth: Develop and distribute content that resonates with our audiences, teaches new audiences, and builds engagement and trust. Analyze and optimize social content for conversion.
- Partnering with cross-departmental stakeholders and external partners: Able to collaborate effectively with internal and external partners to develop successful content and social campaigns.
- Identifying trends: Help position the company as a leader in the space and help the brand authentically tap into cultural shifts, while also maintaining brand integrity.
- Maintain KNIME's social media content calendar and brand accounts, in collaboration with Brand Marketing & Awareness team members.
KNIME is a fast-growing international Enterprise Software company. At KNIME, we build innovative software to help individuals and organizations make sense of their data through an intuitive, visual approach to data analytics and through integrations to the most advanced data science and AI/ML techniques on the market. KNIME Software comprises two products: the free and open KNIME Analytics Platform which has an intuitive low-code, no-code interface that allows anyone from spreadsheet users to seasoned data scientists to analyze their data; and KNIME Business Hub, its commercial complement that allows for large-scale collaboration and dissemination of insights across an enterprise.
At the core, we are an open-source company, which requires KNIMErs often to challenge and rethink conventional commercial strategies and ensure that the user – whether free or commercial – is at the center of every decision being made. At KNIME, you’ll gain experience working with industry leaders in their field – KNIME is used by many Fortune 500 enterprise customers, across 60 countries.
- Though we are happy to have applicants from further away, we’re not offering relocation benefits for this position.