What are the responsibilities and job description for the Digital Marketing Analyst position at Leap Group?
🐸 Why Join Our Team?
When joining Leap Group, you're joining a team that is passionate, innovative, and connected. Some words we've heard our teammates use to describe our culture are welcoming, collaborative, flexible, and dog-friendly (warning: your interview may be accompanied by a wagging tail🐕)
Benefits
We give our team the ability to make an impact with clients, while expanding their experience and depth of knowledge in the process. We like to show our appreciation for everything our teammates do by offering supportive and inclusive benefits that allow them to thrive. This includes things like:
💻 Remote work
🌻 Autonomy and flexibility
🌞 Unlimited PTO and Summer Fridays
🐣 Paid maternity and paternity leave
🧠 Company-paid access to coaching and therapy
💸 401k plan with match and 1:1 access to investment advisor
🩺 Health, dental, vision, and ancillary benefits
📚 Professional development opportunities
🌈 Diverse and Inclusive Marketing Comes from Diverse and Inclusive Teams
We recognize our teammates are our greatest assets in helping our clients market less and matter more. Diverse backgrounds, opinions and perspectives on our team allow us to expand our own perspectives and, in the process, create solutions that are innovative, creative, and strategic.
We're constantly working to transform our agencies and industry into spaces that are more diverse, equitable, and inclusive, and we welcome the addition of YOUR unique voice and perspective. Don't forget to ask us about our focus on diversity, equity, and inclusion during your interview.
🎧 Accommodation Requests
Leap Group complies with the ADA and ADAAA. If you need reasonable accommodation to apply, interview, or do the job, please include your accommodate request in the corresponding application question.
🌍 Where is This Role?
While we service clients nationally and internationally, Leap Group has a footprint in the Midwest, with offices in:
📍 Louisville, KY
📍 Cincinnati, OH
📍 Indianapolis, IN
📍 Chicago, IL
Our roles are typically open to remote candidates located and authorized to work in the U.S. However, priority will always be given to those located in our geographic footprint. This is because we've found the ability to seamlessly collaborate in-person when needed is very valuable to the nature of our work.
💻 Check Us Out
To learn more about our agencies and work, visit www.leapgroupnetwork.com
💎 Who Is The Digital Marketing Analyst
The Digital Marketing Analyst is a data-driven problem solver who translates marketing performance data into actionable insights. This role is perfect for someone who thrives in web analytics, media tracking, and reporting, with expertise in GA4, GTM, SQL, and marketing performance metrics.
If you love digging into data, optimizing marketing campaigns, and presenting clear, strategic insights, we want to hear from you!
In This Role, You Can Expect To
When joining Leap Group, you're joining a team that is passionate, innovative, and connected. Some words we've heard our teammates use to describe our culture are welcoming, collaborative, flexible, and dog-friendly (warning: your interview may be accompanied by a wagging tail🐕)
Benefits
We give our team the ability to make an impact with clients, while expanding their experience and depth of knowledge in the process. We like to show our appreciation for everything our teammates do by offering supportive and inclusive benefits that allow them to thrive. This includes things like:
💻 Remote work
🌻 Autonomy and flexibility
🌞 Unlimited PTO and Summer Fridays
🐣 Paid maternity and paternity leave
🧠 Company-paid access to coaching and therapy
💸 401k plan with match and 1:1 access to investment advisor
🩺 Health, dental, vision, and ancillary benefits
📚 Professional development opportunities
🌈 Diverse and Inclusive Marketing Comes from Diverse and Inclusive Teams
We recognize our teammates are our greatest assets in helping our clients market less and matter more. Diverse backgrounds, opinions and perspectives on our team allow us to expand our own perspectives and, in the process, create solutions that are innovative, creative, and strategic.
We're constantly working to transform our agencies and industry into spaces that are more diverse, equitable, and inclusive, and we welcome the addition of YOUR unique voice and perspective. Don't forget to ask us about our focus on diversity, equity, and inclusion during your interview.
🎧 Accommodation Requests
Leap Group complies with the ADA and ADAAA. If you need reasonable accommodation to apply, interview, or do the job, please include your accommodate request in the corresponding application question.
🌍 Where is This Role?
While we service clients nationally and internationally, Leap Group has a footprint in the Midwest, with offices in:
📍 Louisville, KY
📍 Cincinnati, OH
📍 Indianapolis, IN
📍 Chicago, IL
Our roles are typically open to remote candidates located and authorized to work in the U.S. However, priority will always be given to those located in our geographic footprint. This is because we've found the ability to seamlessly collaborate in-person when needed is very valuable to the nature of our work.
💻 Check Us Out
To learn more about our agencies and work, visit www.leapgroupnetwork.com
💎 Who Is The Digital Marketing Analyst
The Digital Marketing Analyst is a data-driven problem solver who translates marketing performance data into actionable insights. This role is perfect for someone who thrives in web analytics, media tracking, and reporting, with expertise in GA4, GTM, SQL, and marketing performance metrics.
If you love digging into data, optimizing marketing campaigns, and presenting clear, strategic insights, we want to hear from you!
In This Role, You Can Expect To
- Develop and manage media tagging, tracking, and reporting to measure digital marketing performance.
- Use GA4, GTM, and SQL to analyze website and campaign performance.
- Create clear, actionable reports and present insights to clients.
- Work with internal teams to improve tagging and data collection strategies.
- Develop and maintain dashboards using tools like Google Data Studio, Tableau, or similar.
- Identify trends, anomalies, and opportunities in web and media performance data.
- Collaborate with media teams to optimize digital campaigns.
- Explore opportunities to build automation and predictive insights using Python or SQL.
- 3 years of experience in web analytics, marketing analytics, or a related field.
- Experience working in a marketing/advertising agency setting is a plus but not required.
- Strong expertise in Google Analytics (GA4), Google Tag Manager (GTM), and media tagging.
- Proficiency in SQL (Python is a plus)
- Ability to create and deliver reports to both technical and non-technical stakeholders.
- Experience with media tracking, digital campaign analysis, and attribution models.
- Strong problem-solving and critical-thinking skills.
- Excellent communication skills for presenting insights to clients.
