What are the responsibilities and job description for the Digital Analyst Planner position at Littleton Coin Company?
Develop and implement digital marketing plans to meet objectives in our annual sales forecast. Analyze/report on results, and incorporate tests.
About our company: Now 100% employee owned with a successful 79-year history, Littleton Coin Company is one of the largest direct response companies in the nation to sell coins, paper money and supplies to enthusiastic collectors. We are also one of the largest employers in Northern New Hampshire. We offer competitive pay and great benefits, including a 401(K) plan with up to 6% match, Employee Stock Ownership Plan, onsite wellness programs and a friendly, pleasant work environment. Position is located at company headquarters in Littleton, NH.
In this fast-paced job, you’ll develop and implement programs for our annual marketing plan, designed to meet objectives for annual sales goals.
Primary responsibilities include:
• Developing fiscal year lead generation plans
• Proposing, communicating and implementing plans for SEO and Paid Search
• Recommending appropriate marketing budgets
• Monitoring and optimizing performance for our online marketplaces
• Identifying growth opportunities and generate actionable feedback
• Analyze existing ad performance and recommend optimal placements for new opportunities
Qualified applicant will have:
• 3 years experience in online marketing
• Advanced knowledge of MS Office/Excel
• Marketplace experience
• Self-directed and motivated
• Excellent planning and organizational skills
• In-depth understanding of web technology and e-commerce
