What are the responsibilities and job description for the Digital Marketer position at Lucida Leads?
Job Overview
We are a Niche Lead Company generating live phone calls specifically for health insurance brokers, agencies, and call centers, we are looking for an expert in generating inbound, and outbound live transfers. We are seeking a skilled Digital Marketer with a background in telemarketing, and sales who understands the needs of this business model to join our team. The ideal candidate will be responsible for developing, implementing, and managing internet/Digital marketing campaigns on Tik Tok, Facebook, and other Social platforms, as well more broadly on other internet channels. Experience in the health insurance industry a plus. The candidate must be able to implement a strategy to convert ads into live phone calls, the calls are our main product. Our goal is be generating a thousand calls a day, as we have a market for them.
Base salary plus $ per call generated. Huge earning potential
Duties
- Conduct research to analyze market trends, customer behavior, and competitive landscape
- Plan and execute digital marketing campaigns, including SEO/SEM, email, social media, and display advertising
- Measure and report performance of all digital marketing campaigns and assess against goals
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize strong knowledge of Adobe Creative Suite for content creation
- Oversee the company's marketing automation system
- Manage and update content on various content management systems
Skills
- Proficiency in digital marketing strategies and tools
- Experience in advertising and performance marketing
- Knowledge of conversion optimization techniques
- Familiarity with Adobe Creative Suite for content creation
- Ability to work with marketing automation platforms
- Strong copywriting skills for creating compelling content
- Familiarity with various content management systems
Job Type: Full-time
Pay: $62,864.00 - $68,250.00 per year
Experience:
- Marketing: 1 year (Preferred)
Ability to Commute:
- Secaucus, NJ 07094 (Required)
Ability to Relocate:
- Secaucus, NJ 07094: Relocate before starting work (Required)
Work Location: In person
Salary : $62,864 - $68,250