CPG Trade Planning Manager

Company Description:

Luke’s Lobster is a renowned nationwide seafood brand with a CPG product line and a restaurant group with 25 locations. Our company mission is to serve the best seafood because we care for it obsessively from the dock to our guests, and because we’re devoted to serving the whole community of people it touches. We are seeking a CPG Trade Planning Manager who will play a critical role in driving product velocity and sales growth in our existing retail accounts within frozen seafood grocery.

Role Description:

Luke’s Lobster - CPG Trade Planning Manager role will focus on optimizing trade marketing strategies, ensuring seamless new SKU launches, and creating and managing in-store marketing budgets and initiatives. The ideal candidate is a data-hungry analytical thinker, collaborative, and passionate about sustainable seafood.

Preferred Location: Portland, ME area, but remote candidates considered

Job Duties:

• Report directly to the Vice President of CPG Sales
• Develop and execute trade strategies to optimize in-store product velocity, drive sales growth, and ensure successful new SKU launches across existing retail accounts.
• Build and monitor a trade marketing budget, ensuring efficient allocation of resources to promotions, in-store merchandising, and other in-store growth-driving initiatives.
• Create data-driven promotional campaigns using insights from sales performance, customer behavior, and Nielsen/SPINS data to maximize ROI.
• Analyze and report out on trade effectiveness against spend and and provide actionable insights to optimize; provide monthly reporting of Trade KPIs and calendar.
• Work side by side with sales, product development, and inventory management teams to provide valuable insights and ensure products are merchandised and stocked appropriately in stores.
• Develop tailored, data-driven pitch decks and sales assets that empower the sales team to effectively present to and grow prospective and existing retail accounts.
• Monitor and analyze trade execution, product placement, and promotional performance, adjusting strategies as needed to drive continuous improvement.

You will love this job if you…

• Are passionate about trade marketing, data analysis, and driving sales growth in the CPG industry.
• Enjoy collaborating with Sales, Marketing, Finance, Product Development, and Inventory teams to achieve shared goals.
• Are driven by having smart goals, clear budget and sales expectations, and unlimited potential for business growth
• Get excited about creating compelling, data-backed marketing materials that win over retail partners.
• Are passionate about working for a mission-driven B Corporation and bringing sustainable seafood to grocery customers nationwide 

Qualifications:

• 8 years of experience in CPG trade marketing, budget management, sales analysis and reporting.
• Proven experience developing and executing data-driven trade strategies.
• Strong analytical skills with the ability to interpret sales data (Nielsen, SPINS, or similar) and translate insights into actionable strategies.
• Experience managing trade spend and optimizing spend for maximum ROI.
• Proficiency using Google products, Microsoft Suite, and familiarity with CRM platforms
• Strong organizational and administrative skills
• Ability to travel as needed (approximately 10%).

Compensation & Benefits:

• $105-120k annual base commission, varies depending on location
• Paid vacation, sick days, and holidays
• Medical, dental, and vision insurance on a national PPO network with company premium contributions
• Low-asset fee 401k retirement plan
• Mobile phone stipend program
• Paid parental leave

About Luke’s Lobster

Luke’s Lobster was born out of the dream of Maine native and third-generation lobsterman Luke Holden to bring the quality lobster rolls of his youth to the big city. After meeting business partner Ben Conniff on Craigslist, the two twenty-somethings opened their first lobster shack in a 250 square foot space in NYC’s East Village in October 2009.

Now 15 years later, Luke’s Lobster brings traceable, sustainable seafood to guests across the globe. Our vision is to be the world’s most trusted seafood brand. Our mission is to serve the best seafood because we care for it obsessively from the dock to you, and because we're devoted to serving the whole community of people it touches. We work directly with fishermen to hand pick the best seafood, bring it straight to our own seafood company in Saco, ME and then ship directly to our shacks, grocery partners, and consumers. Cutting out the middleman means better tasting seafood for you to enjoy and a fairer price for our fishermen.

At Luke’s, our company culture comes first. We are proud and passionate about the work environment we have fostered and are excited to see it continue to grow. We value diversity, creativity, transparency, and open communication from all levels. In 2018, we furthered our commitment to sustainability and socially conscious business practices by becoming a certified B Corporation®, reflecting Luke’s Lobster’s deep devotion to our communities, family of teammates, and the environment. Please visit www.lukeslobster.com for more information.

EEO Statement

Luke's Lobster provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to any status, including but not limited to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Luke's Lobster complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Luke's Lobster expressly prohibits all forms of workplace harassment. Improper interference with the ability of Luke's Lobster employees to perform their job duties may result in discipline up to and including discharge. Essential job functions include standing for sustained periods of time, lifting objects from lower to higher positions, ascending or descending stairs or ladders, and bending, crouching, and reaching to low and high places. Luke's Lobster is a participant of E-Verify.