Sr. Manager, Amazon Account

Description

Position Summary

The Sr. Manager, Amazon Account will report to the AVP, Amazon Account and will be directly responsible for the execution of the strategic growth plan of accounts under their scope. The Senior Manager collaborates closely with the Demand Planning and brand teams as well as internal and external partners to identify and execute all business needs and opportunities to manage the successful execution of all aspects of the business. This position will also be responsible for product catalog data management and assisting other retailer.com channels with their overall needs. The Sr. Manager, Amazon Account will play an integral role in inspiring a high-performance culture as well as enabling the Markwins Beauty Brands vision, mission, and values across the company.

Essential Tasks, Duties, & Responsibilities

Strategic Management & Implementation

• Develop and implement strategies to expand the product range or categories in alignment with the company’s overall objectives.
• Collaborate with cross-functional teams to implement and manage product launch strategies on Amazon.
• Proactively manage and optimize listings to increase sales and maximize revenue.
• Ownership of a discount/promotional calendar, set up all promotions across all brands, analyze details at the item level for profitability, inventory availability, and sell through.

Vendor Compliance & Relationship Management

• Ensure compliance with Amazon’s rules, regulations, and standards.
• Stay updated with Amazon's policy changes and ensure their proper implementation within the team.
• Liaise and negotiate with Amazon's vendor management team to ensure optimal terms for product listings.
• Foster strong relationships with key stakeholders within Amazon.
• Stay abreast of all changes to the Amazon platform; ensure the company is poised to benefit from any feature/product/tool releases to improve productivity and leverage growth opportunities.

Amazon Account Management

• Monitor Amazon product catalog of 2,500 SKUs and maintain products' health ensuring correct items are set up, selling, and are in the best condition possible.
• Execute product page maintenance and digital asset execution.
• Track and analyze ASIN performance, rankings, ratings, and customer reviews.
• Build actionable insights from Amazon and other marketplace data analytics to inform strategy.
• Review competitor product listings to identify best practices, new product opportunities, and areas in need of improvements.
• Ability to spot trends and turn insights into actionable items.
• Analyze sales performance on a weekly basis, prepare internal reports, and monitor key metrics such as daily run rate, glance view rate, and conversion rate.
• Conduct business analysis and turn complex data into tangible reports.
• Assist demand planning department with forecasting, and weekly reviews of product demand changes, adjusting procurement schedule as necessary.
• Own product pricing and conduct ROI reviews on major promotions/initiatives.

Advertising

• Develop and continuously refine an AMS/PPC/DSP strategy to drive profitable growth, ensuring customer acquisition costs fit within product margin model.
• Liaise with Amazon to ensure all paid efforts are running smoothly, with an emphasis on ROI.
• Manage products to include in Ads that align with company focus.
• Analyze advertising methods, generate new ideas, and execute them independently.

Operations & Project Management

• Work to improve overall operating procedures with cross-functional departments.
• Coordinate and manage projects related to the Amazon platform such as new feature or tool implementation.
• Collaborate with the IT team to troubleshoot technical issues that might arise on the Amazon platform.
• Assist Order processing with weekly PO drops.
• Forecast, measure dynamic growth, and plan procurement.

Content Management

• Upload and optimize product listings, content, visual assets, and conversion rates.
• Oversee Digital Content Specialist and establish standard operating procedures and strategies to ensure success.
• Collaborate with all brand teams to ensure all content and imagery is on plan for every item launching.
• Execute merchandising strategy, harvest keywords, and create SEO enriched content.

Team Development

• Train and mentor the team in areas such as operational efficiency, data analytics, Amazon’s vendor guidelines, and the company’s business objectives.
• Develop and execute a plan for team growth and career development.

General

• Perform other duties as needed and directed by management.

Qualifications

Minimum Qualifications

Education & Experience

• Bachelor’s degree in Business-related field preferred.
• Enterprise-level Vendor Central Experience is a MUST.
• 3 Years of Marketing or Brand Experience and past experience selling products as vendor via Amazon is a MUST.
• 3 Years of CPG experience.
• 3 Years of managerial experience, as a team leader.

Knowledge, Skills, and Abilities

• Expertise of Amazon's A9 search algorithm and ability to use it to drive visibility and sales.
• Expertise with Amazon Vendor Central and Amazon Advertising is a plus.
• Familiarity with Amazon FBA and FBM fulfillment methods.
• Knowledge of Amazon's brand registry program.
• Proficiency in using analytics tools like Google Analytics, Tableau, Looker studio or similar tools for data analysis.
• Strong proficiency in MS Office (Outlook, PowerPoint); expert-level Excel abilities a plus.
• Detail-oriented ability to multi-task and an appreciation for a fast-paced, deadline-driven environment.
• Aptitude for working with Internet tools (i.e. web-based reports, databases, and various multimedia technologies).
• Ability to think creatively and comfortable providing input around innovation & new concepts.
• Meticulous attention to detail.
• Strong organizational skills.
• Excellent verbal and written communication skills.
• Must be a brand advocate and team player.
• Self-starter with an entrepreneurial mindset.

Note: The statements herein are intended to describe the general nature and level of work being performed by employees, but are not a complete list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Markwins Beauty Brands is an Equal Opportunity Employer.

Markwins Beauty Brands does not discriminate in practices or employment opportunities based on an individual's race, color, national or ethnic origin, religion, age, sex, gender, sexual orientation, marital status, veteran status, disability, or any other proscribed category set forth in federal or state regulations.

Salary : $95,000 - $130,000