Description

Strategic Sales Planning  

1. Develop and implement a comprehensive sales plan tailored to the assigned territory.
2. Set realistic and challenging sales targets that align with corporate objectives.
3. Execute direct and dealer sales strategies to maximize lead conversion and revenue generation.
4. Assess sales metrics quarterly, identifying trends, opportunities, and areas for improvement.
5. Review quarterly sales and marketing outcomes, addressing challenges and leveraging effective strategies to enhance both direct and dealer-driven sales.
6. Analyze the sales pipeline and backlog for both direct and dealer channels to identify key opportunities and address bottlenecks.

Communication and Collaboration

1. Communicate regularly with key accounts, dealers, and internal stakeholders.
2. Collaborate with marketing and operational teams to align on sales initiatives.
3. Provide training, product updates, and sales support to dealers to enhance their sales effectiveness and product knowledge for gooseneck trailers.
4. Represent Merritt Trailer at regional trade shows, conferences, and dealer events to enhance brand awareness, generate leads, and support dealer network expansion.

Sales Management 

1. Assess quarterly sales metrics, including lead count, quote count, conversion rates, SRP percentage to plan, and dealer performance metrics, reporting progress to the National Sales Manager.
2. Maintain accurate records in CRM, ensuring transparency in pipeline development and tracking.
3. Submit and review call reports, opportunity trackers, dealer activity logs, and monthly metrics with the National Sales Manager to ensure alignment with targets
4. Submit accurate monthly expense reports, ensuring effective resource allocation for dealer and customer engagement activities.

Qualifications

Sales Experience:

• Proven experience in B2B sales, ideally within the trailer, agriculture, or transportation industries, with a focus on both direct sales and dealer network management.
• Demonstrated ability to manage a complete sales cycle, from lead generation to deal closure, independently.

Dealer Network Development:

• Experience building and managing a dealer network, with skills in relationship building, onboarding, and ongoing dealer support to enhance territory coverage and gooseneck trailer sales.

Technical Knowledge:

• Familiarity with industry products and specifications, particularly livestock and gooseneck trailers, to communicate product value to customers and dealers effectively.

CRM Proficiency:

• Proficiency in CRM systems for logging sales activities and managing the sales pipeline. Experience with Pipedrive is preferred.

Time Management and Organization:

• Strong organizational skills, with the ability to manage multiple accounts and dealer relationships, and prioritize tasks effectively within the territory.

Travel Requirements:

• Willingness and availability for overnight travel within the territory (up to 40-60%), including occasional weekend or evening duties.

Communication and Relationship Building:

• Excellent communication skills with a focus on relationship building and active listening to engage customers and promote Merritt Trailer’s value proposition.

Education

• Bachelor’s degree in Business, Marketing, Sales, or a related field preferred.
• Equivalent industry experience may supersede formal education requirements.

Salary : $50,000 - $100,000